Advanced Google Analytics With Examples
After launching in 2005, Google Analytics has become one of the top packages for the internet marketers. This is completely free to use and anybody can use it after a sign up process. Marketers can track the number of visitors, trends and some other important data by using this tool into their website.
Google Analytics will show potential keywords which will bring the most amounts of sales. It ill also show the landing pages for a better sales and revenue which is created instantly from various search engines.
After installing this tool, marketers need to wait for one or two days to get the data. After that users can use these data to determine the most useful way applicable for the business. Users can change the promotion policy or the keywords based on given data by this tool.
Exit Click Tracking, Banner Clicks Tracking and RSS Feed Tracking: Users can track the amount of clicks on a particular link or banner in their websites. Users can also find out the people from a certain country who click on the affiliated links r banners. It is also possible to find out the amount of clickers from Digg who clicked to log in to the RSS Feed of the website. Google Analytics can track all these information. Users just need to add an onClick event to the hyperlink code.
And now every time visitors click on the link, Google Analytics will register a dedicated page view on the page www.samplesite.com/outgoing/rssfeed.
In the Google Analytics, users need to go to Content> Top Content and then they will see the most visited pages. If they write “outgoing” into the filter box then they will see the list of all the pages which have “outgoing” in the url.
Ecommerce Revenue Tracking: The origin of the visitors is very important to know in the internet marketing. Marketers can track this by using Google Analytics. Sales reports generated by traffic sources will be found in the “Traffic Sources > All Traffic Sources” section of the Google Analytics menu.
404 Errors Tracking: Internet marketers can track the 404 errors of the website by using Google Analytics. Marketers just need to add the code below to the 404 error page and Google Analytics will show the source of the traffic that is the reason behind the error.
_uacct = "xxxxx-x";
urchinTracker("/404.html?page=" + _udl.pathname + _udl.search);
Users need to replace the xxx with the Google Analytics account number.
The best direction to get the most use of Google Analytics is to play with it and find which tool works better. Google Analytics has many features and some will be not effective for one on the other hand some will be very useful. Marketers need to find out that which feature is going to work better.