There’s always a way to avoid Adwords suspension, as long as you keep learning and master Google’s guidelines to make your ads Google-friendly. You might have heard of the outrageous banning which happened during the last quarter of 2009, and if you learn from history, you can avoid getting suspended.
Some accounts that got suspended received notification from Google. However, there are many who got suspended without getting any notification. For those who were not notified, it was natural for them to write to Google, but since these requests and emails are read by real people, responses could take forever.
Things have tightened at Google Adwords, and suspensions and bans are becoming such serious issues to consider especially for small business that depend so much on online ads. A business could stop operating just because the ads are no longer giving them the needed traffic and click through. This can be something serious for any online entrepreneur, and there are ways to avoid getting banned or suspended by Google.
How To Avoid Adwords Suspension
Be conscious about your campaign execution. It is important that you should not run any offers for rebill. Some of those rebill offers include colon cleansers, teethwhiteners, acai berry, bizz ops, and more. Google would have instant bans on those which run these campaigns.
Repeated trademark violations can also be a red flag. This will affect those who try to get around some restrictions on trademark, like changing some spacing, typo’s and more. It’s going to be game over for your account if you are caught messing up with trademark.
It could also lead to Adwords suspension if you run similar offers using several accounts. This is done by others to boost revenues through copying their landing page to a different domain, then copying AdWords account to a new account, letting it run again for more revenue. If this worked in the past, Google is now more restrictive of this nowadays.
Avoid Campaigns That Could Lead To Adwords Suspension
You should not run programs like Google money tree, as every account that promoted this or other affiliate offers has been banned. You should avoid these kinds of campaigns. There is also a need to watch your campaign’s performance. Food would want high quality search results within the reach of users. If your account would have campaigns with poor performance or those low Quality Score, you will get suspended, as it is reflective of the quality of your campaigns and landing page.
It is best that you stay away from review sites. A lot of account holders who did heavy on review sites got several bans, although this is still not proven yet. What is proven so far is that review sites are getting slapped several times. These are not very much liked by Google, as it might possibly be seen as a threat to Google’s reputation.
There are other common practices which could lead to Adwords suspension. Some of these include Iframing websites, illegal adult content, redirecting websites, voucher fraud, outpricing competitors, poor website content, link farming, and malware on websites.
Better to be safe rather than sorry for an Adwords suspension, and if you want to protect your site from getting banned, make sure you refer to AdWords editorial guidelines and master them. Being Google compliant can be tricky sometimes, but as long as you know the guidelines by heart, you have your way of knowing and fixing the problem in the event of an unfortunate warning or actual suspension.