Alt Tags For Images: Effective SEO Strategies That Work
Alt tags are the HTML tags which provide alternative text when contents which are non-textual like images could not be displayed.
A website’s appearance is important to make a good impression to visitors. This is the reason why it is important to use attractive images which should go with your copy in order for you to effectively communicate your brand’s message. However, search engines can’t read images, unless you make a way to optimize these images to be “seen” by search engine robots or spiders.
When using images, it is also important to optimize these graphics to get indexed in search engines to get them quickly loaded on a page. You can optimize your website’s images with the use of Alt tags and many other tools.
Alt Tags For Search Engines
Search engines will “look” at your images in different ways. These send out programs that are called “spiders”, automated to crawl your site to search for the type of content in sites. Though spiders will not be able to really “see” images, they can read the text associated with such images. These spiders gather information from content and meta data to determine your site’s theme.
There are three text types which search engine spiders can see when looking at images. Vision-impaired users may now make use of images with the use of Image Alt tags, which make use of programs that could dictate text from images. The actual image file name is called “image file name”. “Image captions” refer to the text directly found over, underneath or beside images.
How To Optimize Images With Alt Tags
When you optimize each of these text types will enhance your site’s SEO to assist you in communicating the theme of your site to commonly used search engines. There are many ways for you to optimize website images for search engines. One way is to optimize alt tags when you describe images. You can do this each time you place a new image on your page. This is an example of an HTML image tag:
The spot which has the image alt description above is that place where you will need to use the keywords which you want to optimize a page for. For instance, if you are optimizing a page for primary keyword like “Alt Tags for SEO” and you want to place a picture of “alt tags to use for images”, you will need an alt tag that looks like this:
Note that the primary keywords are found at the beginning of the alt tag, though the image description would also be included to help the visually impaired users to get an accurate description of the pictures used.
A second way is to optimize using the file names of your images. When you save or create image files for your page, you can use important keywords to be associated with your image file name too.
For instance, with the HTML code for an image that you need to use for “alt tags to use for images” as:
If you notice, the image file name should have the keywords, while the image alt tags to include keywords. You need to be sure that you will still be able to distinguish images on your website.
Another way to optimize your image for search engines is through using your keywords on image captions below or above your images. When you do this, you need to make sure that your captions sound natural and adds value to your site’s users.
Alt tags for images are intended to make your site rank better on search engines even if you have loaded your pages with images. Doing this correctly will make your site search engine friendly, improving your opportunity to get better conversion rates.