There are thousands of digital marketing tools available and all are helpful in their own ways. The same can be said for email marketing tools, although there are thousands, there are many to choose from. Once the campaigns are set up businesses often make email marketing mistakes. But first, why email marketing? Email marketing gives businesses a way to reach out to users who have signed up for a mailing list. We’ve all seen a call to action on a site that says “sign up for our newsletter”. After the user signs up they are emailed periodically with offers from the business. To make emailing thousands, sometimes millions, of people easier there are tools and services available. Let’s take a look at a few of the industry leaders.
One of the most commonly used, MailChimp, is known for their excellent customer support and easy to use interface. The perks don’t end there, MailChimp also offers email creator, building of contact groups, and easy tracking with analytics. With settings allowing to target users at specific times and locations, getting users to open emails is much easier.
Price – Paid plans start at $10 per month, they do offer a free plan of 12,000 emails for up to 2,000 subscribers.
This email marketing tool is beloved by small ecommerce businesses who want to do their email marketing in-house. The program offers over 200 free email templates, which means no coding needed. However, for the more tech-savy users they can build custom HTML email templates for their subscribers. On the go and curious how the campaigns are doing? Download the mobile app for Android or iOS to review how campaigns perform.
Price – Starting at $11.95 for 600 contacts, free plan for 2,000 subscribers.
One of the biggest and most helpful features of auto-responders, allowing businesses to immediately stay in touch with users. With over 500 different email templates, and the ability to alter those templates, the number of creative emails is endless. To make it even easier they also offer 1,000 free iStock images for a more professional look to your emails.
Price – Starting at $15 per month for 1,000 contacts, 30 day free trial.
For many businesses it’s tough to jump into these tools and just start cranking out emails. Not to mention you want to ensure these emails that are being sent out look great and are being opened by subscribers. With iContact businesses can utilize the consulting features that are offered and build stunning emails through the help of iContact experts. Lets not forget there’s always drag and drop editing, autoresponders, and Spamcheck™. Spamcheck™ ensures emails are landing in the inbox, rather than spam folders where they won’t be seen.
Price – Starting at $14 per month for 500, 30 day free trial.