Keywords pay per click advertising helps organizations achieve their business goals by improving their web presence which can help them reach their prospective consumers. There are many pay per click service providers today and it takes an informed decision making to make investments on this advertising medium cost effective.
Google AdWords is one of the biggest pay per click service provider that holds the largest network of search marketing. It provides almost everything that an advertiser wants and needs on a pay per click marketing platform. It is easy and quick to set up and an advertiser’s ads can be up and running within just a few minutes. An advertiser who lacks the needed experience on pay per click advertising will not run out help from Google’s Adwords tutorials and help center which provide information that can help improve the performance of pay per click ads. Initial investment on AdWords can start as low as $5 and minimum bid rates are at $0.01. Highly competitive keywords will have higher bid rates.
Yahoo Search Marketing is another network for keywords pay per click advertising which is also available for advertisers. It remains to be highly professional and has a well maintained website. It is the pioneer model for pay per click search engine which was rolled out in 1997. It was later operating as GoTo.com with its name changed to Overture. It was then rebranded in 2005 as Yahoo! Search Marketing. Yahoo has Sponsored Search as its main product, providing sponsored listings on search results which are found at the top search engines and portals. It currently reaches 80% of the active internet users network providers for pay per click like MIVA. It is a network of sites that partner in powering approximately 2 billion queries each month.
What Other Networks For Keywords Pay Per Click Advertising Bring
When an advertiser opens an account with MIVA, a placed ad can appear across its partner networks, including networks like WorldNews, InfoSpace and CNET.com. It has a technology called bid-for-position which allows an advertiser to set the amount that he or she is willing to pay for every keyword. MIVA offers a full set of tools for a management suite that will help improve return of investments on advertisements. Like Yahoo Search Marketing, MIVA provides free $25 credit which can be used to initially setup ads on the network.
Another network that offers keywords pay per click advertising is 7Search. This network has its focus on serving owners of websites at the “low profit” categories which will find it hard to pay more than 10 cents per visit. This network currently brings more than 1.5 Billion searches in a month. In addition, there is ABCSearch which has been existing since 2001. Apparently, it is the biggest meta search engine that is privately held, handling over 3 billion searches in a month. This data includes searches on its network of smaller and specialized search engines which offers affordable means for advertisers to diversify their pay per click initiatives.
Microsoft’s AdCenter is a relatively young player in pay per click advertising though it is already making a huge impact in this niche. MSN’s AdCenter offers a wide range of features like an advertiser’s ability to target ads to the users of Live Search. It is fairly easy to sign up with MSN, though you need to pay $5 as sing up fee. It also offers incentives for those who are spending $30 on advertising on search marketing, which will help in the planning, creation, execution, and analysis of an advertiser’s campaigns.
There is another network that provides keywords pay per click advertising called Findology. In May 200, the company Findology Interactive Media, Inc. was founded and is now serving more than 3 billion searches in a month. It currently offers visitors a $50 bonus on free clicks. Marchex AdHere is also another pay per click network which aims to provide consumers with a comprehensive local internet experience. It hopes to provide a local business the best products for capturing customers. It also wants to have a shared commitment to its customers by delivering consistent innovation of its products and through the creation of shareholder value.
Informed Decision Making On Keywords Pay Per Click Advertising Pays Off
Searchfeed.com is another network that can provide online advertisers with a method that is easy to track and can be cost-effective at generating leads. It offers unique advertising campaigns for advertisers from all business types and sizes. It can also support listings for advertisers for different countries across various markets from all over the world.
Although many website owners and advertisers choose to setup and manage their own keywords pay per click advertising campaigns, there are those who believe that success is more possible if the tasks are outsourced to professionals. It can be cost-effective to outsource these tasks to experienced service provides since the professionals have special relationships with the search engines. This fact allows them to be able to upload data quicker and get issues resolved faster. As there are premium service providers that are prioritized, this can be a better option for advertisers.
But then again, choosing the right pay per click management service provider needs to be an informed decision-making. There are many agencies that have internally developed their own tools which makes it easier for them to optimize campaigns and help an advertiser achieve quicker return on investment. The experienced service providers should also have the ability to respond to any changes and shifts in data in the event that any campaign needs to be changed. An inexperienced advertiser might find this difficult to do.
Keywords pay per click advertising need to be managed well to ensure that the campaigns are performing. This is why tracking and monitoring becomes the most important thing in pay per click campaigns as this can greatly help in avoiding eventual losses. Data gathered from tracking and monitoring will help dictate advertisers which keywords are more cost effective bids. Otherwise, failure to assess performance of ad campaigns can lead to unnecessary spending which eventually drains one’s budget for marketing and advertising.