Pay per click is a huge multi-billion dollar industry. Many small- and medium-sized businesses decide to get into PPC advertising prematurely.
Without careful research and appropriate knowledge, your PPC campaign is on a course to failure immediately. There are many facets of PPC and the best way to ensure your ad spend will be effective is to hire a PPC manager like AdFicient.
One of the things you want to look for is a full-service agency that does search engine marketing (PPC and SEO), design, and analytics. The reason I recommend such an agency is because you want to make sure to get the best results for your money.
If you choose a PPC-only agency, you risk overspending. Why? The reason is quite simple actually. A PPC-only agency doesn’t have the knowledge and expertise in other marketing mediums so they won’t know if PPC is the most effective form of advertising for your business.
We here at AdFicient look at all marketing mediums to ensure that the client’s money is spent in the most effective manner. If SEO ends up being more cost-effective than PPC, we will recommend such services to our client. In many cases, it ends up being a fine mixture of PPC, SEO, and other marketing tactics.
Experience is Important
This one is pretty obvious, but you should choose a PPC manager that has the experience. As with everything in life, experience does not just mean how to do something. Experience is knowing how mistakes are created and how to correct those mistakes.
Every good PPC manager has made many mistakes in the past and they know exactly the reasons behind them now.
AdFicient has over 10 years of PPC management experience and we have literally seen everything in regards to PPC, SEO, and design. Analytics drive us. We believe in measuring every step because that is how we know when mistakes are made and how they can be corrected in the future.
Another characteristic we take a great pride in at AdFicient is offering clients a personal service. To us, our clients aren’t just numbers. There’s a face behind each and every one of them.
One major reason PPC campaigns often fail is because there is no chemistry between the PPC manager and the client. This forces the PPC manager to make all decisions regarding the client’s campaign and eventually it will fail because the choices PPC managers make do not work exactly the same for every type of business.
The person that knows business the best is the client, so the client should be involved in their PPC campaign and strategy to ensure that it is appropriate for their business.