How To Pick The Right Landing Page For Your Google Ads
There is no room to be trigger-happy in online marketing. To maximize your PPC ads spending, you need to know how to pick the right landing page for your Google Adwords ads. You can help improve your Google Adwords performance with these tips.
Defining the Right Landing Page for your Google Adwords ads
First of all, be selective of your keywords. Take note that there are some keywords that work better with phrase match, while some work as exact matches. You can get greater results if you add negative keyword matches. You can delete keywords which always do not work, because these can be some of the time-wasters you need not deal with.
It makes a lot of sense to get your ad groups organized according to what your landing pages offer. You can have categories according to the types of services, products, among many others. Once you have clustered your keywords, you can then shape your Google Adwords around these categories. It is cost effective to run about 2 to 4 ads for every ad group. Make sure that your ads would correspond to the right landing page. This is to make your ads credible too.
It works best to write your ad text like a call-to-action. This entices your customer to take action right away. Just be careful not to mislead your visitors with a call-to-action ad text that goes to a very irrelevant landing page. Credibility is maintained if your ads would be clear references to related landing pages. The right landing page is supposed to deliver what is promised in the Google Adwords ads. This is about brand management, so to speak. If you are sloppy in this, you could sacrifice your company’s reputation.
How to Pick the Right Landing Page
In picking the right landing page, there are important things to consider. You need to ensure that the URL that you will place on a specific ad corresponds to the right landing page. The right landing page is the page where your prospective buyers could find what was advertised in your ad’s text. There are some who intentionally “overpromise” in the ad, resulting to abandonment and therefore wasted CPC. If you trick your prospective customers with misleading ads, it could really backfire and you will be the one who would suffer more.
Make your original goals your guide in creating all of your sales pitch and ads. Your goals should have been defined clearly from the very initial stages of your landing page’s inception. Well defined goals can serve as your roadmap in all of your sales related work. Your goals could vary from making that sale to increasing your leads and subscriptions. Having that goal in mind needs to be translated in your landing page, making it clear to the users what they have to do once they land on your page.
Having simple navigation on your landing page also helps your users do things fast and easy. It should contain specific offers, keywords, or call to action that resonates those found in your Google ads. If you fail to do that, there will be no continuity from your ads to your landing page. You can never go wrong if you facilitate easy transactions on your landing page in three clicks or less. Anything more than that is already cumbersome to most users. Most importantly, sincerity in your Google Adwords ads will always go a long way. Do these good stuff I told you, and then you can do one thing….let me know right away the moment you successfully achieve your goal!