How to Write a Good Headline
A headline stands as your promise to your readers. In writing a good ad copy, you need to spend more time to write a good headline first. This is your first shot in making that great impression to your target audience.
If you fail to catch your prospect’s attention with a few words on your headline, the rest of your content might turn out totally ignored.
A good headline is also beyond catching a prospect’s attention. It should be geared towards conveying your message fully to your target audience with just a few words, thus drawing a reader to know more about what you are trying to offer. This translates to the benefit of adding value to your readers in exchange for more time from them to read some more of your content.
What’s In a Good Headline That Makes That Sale
A good headline that makes that sale is compelling enough to make a reader take action. It takes a good skill at going straight to the point, without working too hard on being too intellectual. This can be done by giving your offer directly in straightforward words, say “FREE Shipping If You Order 3 Sets Today”.
You can also be subtle in your approach using indirect headlines, which increases a reader’s curiosity as the copy progresses. Indirect headlines can draw attention most if written to convey double meaning, like “The Worst Disasters Are Best For Mankind” to convey how the negative effects of natural disasters can spike interest to care more about the environment.
Another way that works for most headlines is to use question headlines. Question headlines get readers more curious. I could write a good headline for this article as: “Want to Know What’s In a Good Headline That Makes You Work Less?”. Headlines that start with “How” have proven to work timelessly, and it never fails to catch anyone’s attention. For example, you might want to say something like this: “How Richer Marketers Work Less”. Similarly, headlines that start with “Why” also have that certain magic that almost automatically brings traffic to your site. You may also say something like “Why Bad Headlines Cause You to Work Harder”.
You can also command your readers what to do, as a very direct way of telling your target audience what to do next to realize more value from your content. For example, if your goal is to get more readers to sign up, you can simply say “Register Now to Get Your FREE eBook!”
If you are endorsing a product or service to your readers, it will help a lot to quote some testimonials as your headlines. Testimonials are helpful as proof of how great your offer is. You can say something like “I Earned $1,000 Daily By Quitting My Day Job” – Melanie, full-time online marketer since 2009.
I can enumerate more good examples in this article, though it could be endless. The bottom line in writing a good headline is for you to focus on your goal first, research well, and creativity follows next. Once your goal is clear to you, it will be easy to play around strategies that will help you catch your reader’s attention. Engaging your readers is all about connection. You can only connect when your know who your readers are. The rest is all up to how well you practice how to write a good headline.