Introduction to Google Places

Google Places is a service provided by Google where business owners can list their address, contact number, operation hours and more information. They can also display photos and videos over there. This service is completely free to use. Google Places was previously knows as Google Local Business Centre.

In case of search engine optimization, place marketing is a very important task to do. Marketers need to highlight on a specific target area and Google Places will allow them to enlist their product based on specific location. Business will be invisible in the search result if place marketing is not done properly.

Google is now becoming more integrated. Google Places will help marketers to enlist their business into the Google Places directory and then visitors who will search can see the business in the search result as well as in the Google Map if they want. This will help the marketers to promote their company more.

This is a great opportunity for the business owners because enlistment in the Google Places will increase the possibility of their business to be shown in the search result pages. At the top of the sidebar in Google search, a map appears and it indicates the result means the business location. If a business is enlisted in the Google places then it stands out more and the visibility and click-through-rates increase. Even if the business is enlisted then it can push down any bigger website in the local search result.

Google Places is very effective especially for the small business. This service allows small business to advertise in a very low rate than any other form of promotion. If a small business serves in a small suburb then it has a good possibility to be shown up at the top of search for a number of effective keywords by setting up in the listing f Google Places. The most interesting feature is, in Google Places, a business does not require a website because Google Pages will allow it to create a page where business owners or marketers can put pictures, videos and other information.

Now days the use of smart phones has increased a lot. It also indicates that people will search through these smart phones in Google and Google will show results based on location through GPS system and it will happen if the searcher does not mention the location in the search. So in a word, Google Places is a very effective form of advertisement for any type of business especially for small business.

Marketing is a versatile job to do. Enlistment in Google Places will allow any type of business to draw more attention. And more promotion means more sales and more sales will bring more profit.