Lets face it, we track just about everything related to our website and business. Traffic, conversions, and backlinks are all tracked throughout the marketing campaign. One metric that is often overlooked is brand mentions of the site. This means anywhere where the company is mentioned, yet not linked to. Essentially, the site is missing out on social media mentions and potential backlinks to the site. There’s multiple tools that can help monitor brand mentions, giving businesses the opportunity to win new mentions and links.
This alert system is primarily aimed around providing news to users related to specific terms. For instances, if you are interested in receiving alerts on “North Korea” simply input the term and you will receive emails with pages that mention “North Korea”. To use this tool for its marketing and branding features simply input your company’s name. Each time your site is mentioned on a site an email will be sent to you with a link to the page.
One of the industry leaders when it comes to monitoring brand mentions, Awario provides real time data. Monitor mentions on social media sites such as Facebook and Twitter along with every site that mentions your brand. Similar to Google the tool will update you whenever a new mention is made, allowing you to respond in a timely fashion. One difference with the Awario tool is the ability to prioritize the mentions based on the commenter’s influence.
Most users are familiar with Hootsuite and it’s features of scheduling social media posts. However, most users don’t utilize the tool’s ability to monitor brand mentions. The tool allows users to monitor keywords or even phrases across platforms such as Facebook, Twitter, Instagram, and LinkedIN. Similar to Awario, Hootsuite updates in real-time, making monitoring mentions as easy as opening the dashboard. The program comes in a few different options which all range in price and include different options.
Now most of these tools are pretty similar, set a keyword or phrase and get an email when they are mentioned. Talkwalker Alerts does the same, however it does have a few additional features. One being you will receive data which shows how your mentions are performing. This helps determine which mentions are helping the site the best, making it easier to determine which ones to focus on.