Phone Tracking with Example
There is a lot of business that relies on conventional phone call for marketing purpose. For those businesses, marketers need to know that which promotional activities generate those phone calls. Customers, who make the phone calls, can manage the number from any source like: magazine advertisement, internet advertisement, midtown billboards or any other customer’s referrals.
There are some ways to track these but those are not reliable and marketers can not take serious decisions based on that information, but for making a better promotional projection, marketers need to know the exact and accurate information about the sources of phone call making.
There are some tools available in the market which are not giving the total solution but will provide partial solution of the phone call tracking problem. Google Voice is one of the most effective tools of this type. This tool will track phone calls on behalf of the marketer. This will track phone calls that are coming from all Google related online marketing sources.
Google voice creates a phone number which is not associated to a particular address or phone. The number will be associated to the company. Marketers can also assure that which calls will be answered when someone dials a G. Voice number. For using this tool, marketers just need to create a Google Voice account similar to a Gmail account and this tool is mobile and can be used at anywhere. This tool is free to use and anybody can use this.
There are some other Phone Tracking tools available in the market and AdSource Call Tracking is one of them. This will show the marketer that which advertisement made the call and which didn’t. This tool will record calls and show an analytical data to the marketers allowing them to maximize their sales.
Phone tracking is basically a unique method to detect the call leads and revenue from the PPC advertising. To increase the promotional ROI, marketers need to evaluate both online and offline conversations. These tools will help the marketer to see which marketing campaigns generate the maximum calls and which are not working well. After getting this information, a marketer can determine the future advertisement strategy and other plans to boost u the sale.
Marketers who work for a business which highly depends on hone call based marking policy should get a tool like this. These tools will support them to get information about the bases of phone calls and they can do better marketing in future by using that information.