Why You Should Put a USP (Unique Selling Point) on Your Landing Page

Knowing what a USP (Unique Selling Point) is and why you should know what it means can do so many wonders for your business.  USP is crucial to your marketing success, as it helps you maximize your marketing efforts.  A clearly defined USP will be the cornerstone of any successful marketing strategy.

A good USP should come from unique identifiers, definitive enough for your company to have a specific claim on clear selling points which can’t be offered by your competitors.  It can be easier said than done at first, and I admit that most companies find it a difficult challenge to identify unique elements of their respective organizations that make them unique.  What makes an organization, product or service stand out from the rest of the competition is what also needs to make up a good USP.

You need to have a “Gimmick” to stand out, in order to make your target customers understand how different your offers are from what your competitors have, even if you are offering something similar in essence.  If you have a very good UPS, you can sell any service or product in less than 3 seconds.  If you have a small business, excellently defined UPS can make you earn BIG profit.

Why The New Generation Calls for Excellent Unique Selling Point Reinvention

Marketing in today’s highly engaged age needs major reinvention towards benefiting from a highly collaborative, hyperinteractive, and well informed culture.  Creating a unique selling proposition needs to be directed towards this trend in consumer patterns and attitudes.  Actionable strategies can help your business grow beyond what you have imagined, as long as you get your focus on the most important points.

In understanding what is a USP (Unique Selling Point) and why you should know what it means, you will also be enlightened why there is a need to uniquely define your business.  Not being able to identify your USP and creatively combine such with metaphors will make you just one of the commodities, and not so special before your consumers’ eyes.

The Weak USP vs Strong USP: What Matters Most For Your Business

Excellent USP leads to a strong branding statement which further contributes to customer loyalty.  When your USP is weak and your customers would at any point need anything that you are also offering, they will simply resort to purchasing the cheapest available brand thinking that this is as good as any other.  Your failure to have convinced your target clients that you are a cut above the rest makes you lose a lot in terms of sales.  This is exactly the reason why you need to know by heart what is a USP (Unique Selling Point) and why you should know what it means.

Once you have successfully identified a strong USP and promoted such, your loyal customers will insist on taking an extra mile in ensuring that they are getting your brand.  Since you have clearly identified what your brand stands for, your target customers also understand that your brand is what they need and the only thing they would want to pay for.

That also translates to your customers becoming your own “ambassadors of goodwill” or turn them into your “FREE marketers”, as they would happily walk away to tell their neighbors and friends about the benefits they enjoyed from your brand.  It will only be a matter of time before you will reap large sales volume both from new customers and repeat orders from your loyal customers.