Many digital marketers have agreed that video will be one of the biggest trends of 2017. Companies are delegating more of their budget to videos, catching the eye of content producers from all industries. Video isn’t just for YouTube any longer, there’s multiple platforms where video can be utilized and businesses are taking advantage of them.
Utilize Facebook Live
Facebook is the most popular social media platform with nearly 1.8 billion users. The company continues to acquire different companies and release new ways to engage with others. The most recent update was Facebook Live, allowing users to see live streaming video from a company or individual.
Businesses can now use Facebook Live for to engage followers. Some common uses include showing new products, questions and answers, and share news on the company. Facebook Live allows for customers to see a side of the business they may not know of. With companies based primarily on the internet this allows for consumers to relate with the company, seeing a side they aren’t use to seeing.
Get on SnapChat
SnapChat has surpassed Twitter on daily usage and the number has continued to grow. The app uses short videos or images that can be viewed once, making it a quick way to send short messages. For companies this allows for services, products, and news to be passed on to followers i just a few seconds. Consumers don’t need to find the video through the company’s YouTube channel, the short clip is sent straight to their mobile device.
Google has been testing video ads within their search results, and many marketers believe it’s only a matter of time before they are a regular thing. With text ads being limited companies that are running some type of AdWords will need to adjust their campaigns to implement video. These videos will be short videos that will give pay per click managers a brief chance to influence users to click their ads. Videos will need to be catchy, simple, and informative in a short time to have a successful click thru rate.
Create Video Testimonies
Testimonies are crucial to a company’s success and a large portion of users will read testimonies before making a purchase. Typically, these testimonies are written reviews that talk about the company or product, nowadays more and more video testimonies are popping up on sites. These videos allow for consumers to see a real person talking about the products, rather than text that can be faked.
Video Frequently Asked Questions Section
Just about every site on the web has some type of frequently asked questions section, and these are typically text pages. A new trend for these pages is to create video that answers these questions for users. This is much more helpful for technical questions where users need to be walked through a process. Videos will give a step by step look into the questions, rather than text and images which can be difficult to follow.
Video for the Sales Team
Product and service videos can help your sales team complete conversions as well. An example, a potential customer calls the sales team and wants to see how a product operates in certain circumstances. The sales team can refer the caller to a video section, or send the video directly to them, which can show how the product operates. This gives the sales team extra leverage that can help make a sale.
Virtual reality(VR) has become a household word and companies are jumping at the chance to create a VR experience. VR devices are available for purchase through many sources and are affordable to consumers. Now as more VR apps are developed we can expect to see advertising on these apps, just like most apps. These ads will need to be video to keep the user engaged and intrigued.
Increase Time on Site
Videos can be excellent for SEO, by increasing the time users spend on the site. Users are much more likely to watch a 30-60 second video compared to reading an article that takes the same amount of time. When users stay on the site longer watching videos this increases the time on site, which shows search engines the page is relevant to the query.