You may have seen the option to host a live video within your Facebook status, you may have also received a notification stating a page you follow is currently live streaming. Well your business can be a part of this live streaming as well. You may be wondering, ‘what will my followers want to see?’. Turns out there’s lots you can provide to your customers and many people will tune into see what is happening with the company.
Share new products
Have a new product you’re working on? Showcase it with your followers. This may be a new product you’re working on and giving a sneak peek to followers or a new product that recently launched. Remember to share the link to your new product within the video, if it’s not yet available have followers sign up to be notified when it is available.
Do you have a product that can be tough to use or setup? Here’s your opportunity to walk users through the setup of your product or devices. Now you can show your customers how your products work in real time. This can be a great way to convince others that your products are useful, fun, and they need it.
Show behind the scenes
Share with your customers how the products are made. Let them meet the crew behind the brand. This is a great way to build your brand and help show how the company operates. There may be someone who is interested in getting into the same industry, now you can show them how you operate. Do you operate a brewery? Give your followers a behind the scene tour, here you can point out employees, show the brewing process, and share the equipment used.
Q&A with followers
The success to just about every business is having great customer service. Questions from clients come in from many different sources, and now you can connect with clients from other places.
You can answer live questions that are coming in through the stream or answer questions you have encountered through email or phone. Do you have questions that come up often? Here’s your chance to answer these questions, and let listeners follow up with additional questions.
When you’re ready to go live with your stream it’s important to let people know when it’s happening. Build a Facebook event that followers can RSVP to, followers will be updated when the event will take place. Post on social media letting customers know you will be conducting a live stream. You can even throw in a section to your newsletter, allowing subscribers to know about the event.
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