What is the Google Slap?
In Google’s eyes, there are factors in your landing page that make a poor user experience. Once you commit such flaws, you will be slapped by Google. A Google Slap is not done just because Google does not like your site. It’s done to protect Google’s name.
Whenever a user clicks on an ad, which leads to a bad site that somehow gives a user a bad experience, Google will be the one to be blamed. Sounds fair enough, but the argument of a “bad user experience” still remains to be an issue bound for debate. Most of those who have attempted to argue with Google’s assessment never came back.
Being Google AdWords compliant is still a great challenge for most. Making a landing page that gives user a good experience sounds simpler than how it actually is, as Google has identified parameters in assessing websites against compliance. Doing things in AdWords should never be hit or miss, as once you’re slapped, there might be no miracle that can help you, unless you have the experts intervene.
Difference Between Google Slap and Google Ban
A Google Slap is different from a ban. The former refers to all of your keywords “slapped” with a Quality of Score of 1 out of 10. Notice how this kind of blanket penalty gets all throughout all of your keywords which are promoted by one or more domain names within your account, and not just one or two keywords. It’s an all or nothing kind of slap.
On the other hand, a Google ban refers to your account getting disabled. A slap happens first before an account gets completely banned. It could also be multiple slaps before a ban. The first slap needs to be your warning, as a single ban could right away kick you out of AdWords. A ban will encompass all other AdWords that are tied to your personality, which Google traces through your IP address, credit card details, and other kinds of verification for your identity.
So this makes you think now, that it will be important to disassociate your accounts as a penalty on one can actually extend to other associated AdWords account. If you have one account disabled, you should expect that your other associated accounts will get punished too, that means any account that has touched a common set of accounts too.
Is There A Warning For Google Slap?
If you have heard of some bad stories about how some people had their accounts suddenly closed, without even getting any final warning, then that was a common issue among internet marketers. In addition, not any guideline says anything about which sites should be avoided. What everyone knows is that there are definitely low quality sites, which Google would not want to promote anything on AdWords.
But there are ways to avoid the Google Slap by simply following some editorial guidelines recommended by Google. There are no first and final warnings, as some first warnings could lead to account closures. Most internet marketers promote sites that hopes to bring “get rich quick” potential or those with “lose 20lbs in 4 days” promises. These can be the most common types of sites which Google targets. Other more obvious categories that Google would most likely do not want marketers to promote are gambling and prescription drugs. These sites have been off limits for quite a while now.
What concerns internet marketers more is the argument of which sites might have been regarded as high quality sites and then suddenly considered otherwise. Linking with other sites can be tricky then. It takes excellent tracking for you to monitor the Quality Score of what you are trying to monitor, as these scores could easily change without you knowing.