MSN pay per click advertising is considered as an easy and affordable online search engine marketing platform that offers a considerable number of benefits for businesses. You will also be able to control the costs and pay only when a user clicks on any of your advertisements. You can easily monitor, set up and make changes to your online campaign through MSN’s AdCenter.
Your online advertising campaigns will be more effective if these are targeted to an audience from specific geographical location or from specific demographics. This is done effectively with the use of business intelligence tools. You can also import your campaigns from other search engine platforms like Google and Yahoo to your MSN AdCenter which will show on Bing.
MSN pay per click advertising is really designed for organizations that are already ready to actively reach out to people who are looking for information on products and services with the use of the power of internet technology. To get started, an advertiser needs to sign up on Microsoft AdCenter to run ads on the search engine MSN Bing.
Microsoft is considered late in coming into the search engine marketing niche. That is in terms of having its own search database and pay-per-click advertising platform. However, being the next largest search engine after Google, it has realized the need to offer its own version of the pay per click service. MSN used to rely on the sponsored listings which came from Yahoo Search marketing. Microsoft now runs is pay per click services in markets across the United States and United Kingdom too.
MSN pay per click advertising has its strengths that can be likened to what Google’s AdWords has. It can also provide an added level in terms of targeting and management of campaigns. There are also advantages from the data from the registered MSN users who have signed up on Hotmail, Messenger, and Passport services. Information from these respective databases are used by MSN for demographic analysis which can help in the search marketing management in responsiveness.
How Advertisers Benefit More From MSN Pay Per Click Advertising
Advertisers on Microsoft’s AdCenter can also improve the matching of their listings to the profile of their targeted searchers by bidding higher. It has a known advantage through its ability in “day parting” which lets advertisers stipulate on which time of the day an advertisement should appear. This platform also tells advertisers on which week the campaigns can be more responsive. Such features gives advertisers more control over their investment on campaigns, which also increases their ability to test the performance of their advertising campaigns.
With great strengths of MSN pay per click advertising comes some weaknesses too, which should not be overlooked by any advertiser. As opposed to Google, it is interesting to note that Microsoft has a smaller share of the search market. Search activity might not be very significant to niche advertisers. In addition, there are also some issues on ease of use of interface which MSN AdCenter would still have to polish.
There are other pay per click advertising providers available to businesses which will give the opportunity to reach out to prospective customers who constantly use the internet to search for products and services. Advertisements will populate on search engine results as well as on web contents that have relevant contents to one’s ads. Making an informed choice among these providers will help you maximize the benefits that you will get from your online ads investments.
Some of the available pay per click marketing platforms available to advertisers include Google’s AdWords, Yahoo Search Marketing (formerly called Overture), Miva, Mirago, Webfinder and MSN pay per click advertising by Micorsoft. Pay per click advertising will help a business display their ads on search engine result or other sites. This is possible when an advertiser bids on one or more keywords and pay for this only when a target user clicks on the ad.
The link on a pay per click advertisement is intended to link back to an advertiser’s website which can possibly be converted to sales and other actions that can lead to profits. It is a common question among advertisers about how to control where advertisements on pay per click should marketing networks appear. In all PPC advertising providers, advertisements usually appear on their respective networks where prospective users can be reached.
Effective Positioning Of MSN Pay Per Click Advertising
Advertisements on MSN pay per click advertising are also usually positioned within the search results page. Positioning is determined by the amount of bid made for every click. In addition to the advertiser’s bid rates on keywords, relevance of the text of an advertisement and website also increased the ranking of sites and ads on search results. Costs on MSN AdCenter will vary depending on an advertiser’s budget for every click and the number of clicks on ad advertisement.
There are some niches like property, legal, or financial services which have high value orders. In these niches, advertisers need to be prepared to pay more compared to the lower cost markets. Advertisers are also concerned about paying more for fraud clicks done by competitors. In pay per click advertising, this is called “Click Fraud” which is any activity that generates spend and visits from “bad clicks” either from competitors or other users.
MSN pay per click advertising is not immune to “Click Fraud” and it is something which PPC networks are altogether trying to combat. What the PPC service providers do is to have a software that can help identify repeated clicks or unusual behavior which will help them make adjustments not to bill for such fraudulent activities. However, even if fraudulent clicks can happen, this is not very significant to have an impact on the overall performance of your campaign to make it cost-effective.
Measuring the effectiveness of your pay per click advertisement is important for you to avoid eventual losses. Losses in MSN pay per click advertising is attributed to the weaker monitoring and tracking strategy which could not identify the weaker keywords which an advertiser should no longer bid on. Conversion tracking should be analyzed well and should be taken seriously as this dictates how to make keywords bidding more cost-effective.