Word of mouth advertising is thought to be one of the most effective ways to advertise because it doesn’t require large advertising budgets or planning. In order for word of mouth advertising to work for you, your company needs to provide excellent service and customer support. If your customers aren’t happy, then you can forget about any word of mouth advertising.
As an example of how word of mouth advertising works for us at AdFicient, the fine folks at Wiki Answers recently recommended AdFicient as one of the top PPC management companies. Our work ethic, experience, and pay per click knowledge creates happy clients that spread the word about us. This is only possible when you have the correct mixture of quality, performance, and clientele.
Although you cannot plan for word of mouth advertising, you can plan on improving your services or products. The more your customers love you, the more likely they will be to recommend your company.
Take a look at Apple as an example. Just about everyone loves their products and it’s because their products work well for their customers. It is exactly what their customers are looking for. You should aim to become the “Apple” of your industry, whatever that may be.