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Over 100% increase in leads
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92.89% more organic traffic
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14.3% increase in revenue
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55.91% increase in time on site
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2X calls received
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Over 400% increase in leads
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283.50% increase in time on site
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Over 1,000 additional sales a month
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26.65% increase in conversions
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123.58% increase in conversions
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47.29% more organic traffic
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56.03% more mobile traffic
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179.8% increase in traffic
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152.11% increase in revenue
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36.97% increase in revenue
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120% increase in leads
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MortgagePlusWorks.com

Goals:

  • Increase lead conversion rates

Improvements:

  • Over a 100% improvement in lead conversion rates
  • Increased the amount of personal information collected for each lead

How We Did It: Our biggest hurdle was figuring out how to make the users feel comfortable enough to give their personal information for a loan application.

  • Localizing each landing page for the specific city it was advertising in
  • Prominently showing the clients positive reviews
  • Assuring customers that there was no credit card necessary
  • Using a status bar to indicate the length of the form

NightlifeCure.com

Goals:

  • Drive higher CTR's (click through rates)
  • Increase revenue for their ad placements

Improvements:

  • 61.9% improvement for Ad CTR's
  • 14.3% improvement for average CPC revenue

How We Did It: We had to go back to the drawing board and strip their existing ad placements to code in more attractive placements.

  • Placed ads where the eye would naturally see them
  • Blocked irrelevant ads from showing
  • Implemented a slide up ad space on the bottom of every page
  • Integrated multiple ad placement networks (previously only using AdSense)

Payless Water Heaters

Goals:

  • Update their image
  • Create a more 'local' experience for each customer
  • Increase visitor engagement

Improvements:

  • 50% increase in time on site
  • 6.8% increase in average pages per visit
  • Developed a cleaner and more engaging website

How We Did It: We opted for a cleaner, more streamlined website with less emphasis on 'options' and more emphasis on ease of use and attractive coloring.

  • Changed the color scheme
  • Redesigned the site with more rounded corners, updated fonts and sharper images
  • Trimmed down the menu items and combined pages to streamline the site

ActionCleaningStl.com

Goals:

  • Increase phone calls and form submissions
  • Improve user engagement
  • Streamline the site

Improvements:

  • Doubled the amount of calls received
  • 126% improvement in time on site

How We Did It: Over 70% of their customers call instead of filling out a form so we had to devise a plan to entice customers to call.

  • Added localized 'areas of service'
  • Showcased reviews on Google, Yelp, etc.
  • Created landing pages for each city

Smoky Mountain Auto Detailing

Goals:

  • Update website
  • Increase leads

Improvements:

  • Gained an additional 60 leads per month which is over a 400% improvement!
  • Updated the website to match the company image

How We Did It: Smoky Mountain had a website that was built by Yellow Pages that didn't quite capture thier image and wasn't converting well so we had to make some changes.

  • Highlighted their individual services
  • Brought attention to their 'free pickup' service
  • Showcased their amazing reviews and testimonials

TEDxGatewayArch.com

Goals:

  • Increase user engagement
  • Make the site easy to use
  • Help to drive more traffic to events

Improvements:

  • Increased average pages per visit from 2.5 to over 4.5
  • Improved engagement of videos and content

How We Did It: TEDxGatewayArch is focused on engaging their users and driving them to local events in St Louis.

  • Made events easy to see
  • Added social functions that were engaging
  • Showcased TED videos to engage the users

Coffee Bean Extract

Goals:

  • Increase sales
  • Lower CPA

Improvements:

  • Hit target CPA within 6 weeks
  • Brought an additional 1000+ conversions per month

How We Did It: This client was struggling to hit their profitable CPA. We redesigned their pages and ran split tests to make improvements.

  • Split test different price points
  • Made changes to the shopping cart
  • Reduced the amount to steps in the checkout process
  • Created different landing pages for different traffic sources

PureHill Garcinia Cambogia Extract

Goals:

  • Increase conversions
  • Lower CPA

Improvements:

  • Increased conversions by 26.65% in only 10 days
  • 66.12% increase in visitors adding products to cart

How We Did It: The client needed help increasing their conversion rates without raising their CPA. So we took the challenge and did the following to meet and exceed goals.

  • Split test 4 different landing pages
  • Added a prominent "Buy Now" button in the header
  • Optimized the mobile view to display better

Medical Care Alert

Goals:

  • Increase conversion rate on qualified phone calls
  • Decrease Bounce rate (and wasted ad spend)

Improvements:

  • Increased Conversion Rate from 4.41% to 9.86%
  • Decreased Bounce rate by 7%

How We Did It: The client wanted to generate more qualified phone calls to inside sales reps without breaking the bank for additional ad spend. The ppc was already optimized and performing perfectly, so he wanted to take it to the next level with conversion rate optimization.

  • Simplified the graphic design and functionality to eliminate distractions
  • Improved the sales copy to hit the emotional triggers of the target customers
  • Created one single and clear call to action as the next step
  • Integrated a common powerful marketing message across keywords, ad language, headline, and copy
  • Offered a free bonus with a deadline to create scarcity and entice them to call today