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pc-connect-numbersRevenue Improvement: 152.11% or $541,960.31

Revenue Before: $356,306.06

Revenue After: $898,266.37

Transaction Improvement: 230.96% or 11,624 additional transactions

Transaction Before: 5,033

Transaction After: 16,657

Issue

Competition for the the industry is extremely competitive, with PC Connection being one of the lesser known companies in the niche. The Adficient team needed to get PC Connection in front of buyers and above the competition without vastly overbidding.

What Was Done

pcconnectstore-logoTo start Adficient completely overhauled this account.

For this specific industry the Adficient approach was to focus on allowing buyers to compare their product next to the competition. This was done by creating and managing a far more in-depth Google Shopping feed, which saw some dramatic results.

First time visitors to the site are key to this client so we are as aggressive as the profit margins allow. This, coupled with continually landing page optimizations ensure they stay ahead of much larger, well-known competitors such as Amazon and Best Buy.

Results

Clicks

Previously 1 Year Later Percentage Increase
139,755 234,500 67.79%

Cost Per Click (CPC)

Previously 1 Year Later Percentage Increase
$0.94 $0.61 35.73%

E-Commerce Conversion Rate

Previously 1 Year Later Percentage Increase
3.44% 6.82% 98.40%

Transactions

Previously 1 Year Later Percentage Increase
5,033 16,657 230.96%

Revenue

Previously 1 Year Later Percentage Increase
$898,266.37 $356,306.06 152.11%

pcconnection-analytics

Note: This data was collected from July 1st, 2015 to June 30th, 2016, compared to June 30th, 2014 to June 30th, 2015.