A typical ppc management company (not someone who does this part time) will charge between $500 and $1500 per month with a $1000 to $2500 setup fee. Just to get started you’re spending a minimum of $1500 plus the fees you spend on Google Adwords.
Our pay per click training videos and one on one training is designed to quickly (less than 3 hours) teach you what you need to know to be able to competitively manage your own ppc account. Since the videos are all online you can book mark the ones you like and come back to them when you are having a specific problem.
You could be wasting up to 50% of your advertising budget (it's probably because of broad match, which we have a free training video on broad match). Finding someone who can help you just might add additional expenses and make it hard to justify the cost.
We have researched pay per click management companies prices and the average management fee is $560 per month PLUS a one time setup fee. If you learn to manage your account then you save the additional management fees and use that for new customers. If you were paying $1 per click that would mean an extra 560 people to your website and mroe business.
If you were to try and learn pay per click on your own you will quickly find spending 6 to 8 hours per week to learn and then manage your own account might not even be enough. If you were to spend 3 hours a night learning pay per click in a few months you might be good enough to successfully run your own account.
The more you learn the more you will know and you will realize the more there is to do and managing a pay per click account without the right training can be very time consuming and expensive. Everything you learn about pay per click, you then have to decide if it's good information and if you want to implement on your Adwords account and spend money to find out if it really works.