Pay per click advertising is based on a bidding system. Each advertiser bids on specific keywords that are related to their website or product and the highest bidder earns the top spot. This can be good or way. It is good because you can get guaranteed traffic if you can pay for it. But it can be bad if you are not managing your PPC account well and overspending on keywords that are not generating enough leads or sales.
In order to have a successful PPC advertising campaign, you need to make sure your account is running smoothly and efficiently. You need to optimize your keywords and bids constantly by dropping low-performing keywords and promoting higher-performing keywords. If you are not sure how to do any of this, a good pay per click advertising agency like AdFicient can help. Don’t rush into anything as you can quickly find yourself out of a lot of money with no results to show for it. Below are the general steps we use in developing a PPC campaign.
Before getting too deep into your campaign to the point of no return, you should sit down and define your business goals. If you do not have goals, your PPC campaign will inevitably fail. You need to know what your goals are, what your users should achieve, and how it will affect your business.
This is a very important step that you cannot ignore. If you’re showing your ads to a wrong audience you may as well be throwing money down the drain. You need to decide who your target audience is and everything else about them such as:
The best and easiest way to research you keywords is to use Google AdWords Keyword Tool. Although many of the numbers are highly inaccurate, they can provide a baseline for your research. If you are not sure how to use this tool, that’s where a pay per click advertising company like AdFicient can help.
Once you have decided which keywords are appropriate to target, you can start grouping them into ad groups. There are no definitive rules as to how to structure your ad groups, but keep in mind that it has to be logical and organized.
This is the steps where creativity plays a large role. You need to set up your ad copy so that it differentiates your products or services from your competitors. You need to give customers a reason to purchase your products. Create different value propositions so that you can track and see which ones perform the best and which one’s are failing.
A lot of the times it is easier to create a landing page that targets that specific group of customers rather than send everyone to your homepage. Your homepage might have many different functions such as sales, PR, support, and so on. If a landing page makes sense, then absolutely go for it.
Bid management seems like a very easy thing to do until it’s too late and you realize you’ve just spent a whole bunch of money on weak and irrelevant keywords. The idea behing bid management is that you should be paying an appropriate cost per click. If you’re spending more on pay per click advertising than you are making in revenue, then your campaign is obviously not going to be successful. This is where experience gives you an advantage because you will know how to adjust and maintain bids accordingly.
AdFicient is a PPC advertising company that has over a decade of experience providing pay per click advertising services. Advertising is only effective if it’s generating revenue, that is why we work hard to give our clients the highest possible ROI through their campaigns. We want to make sure you have the lowest cost per click (CPC) possible.
We oversee all things such as:
Give us a chance to help you manage your PPC campaign effectively and cost-efficiently. Try our risk-free 15 day trial on any of our PPC advertising services.
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10805 Sunset Office Drive
St. Louis, MO 63127
EMAIL: info [at] adficient [dot] com