(877) 252-6493

Pay Per Click Management Software Reviews

Below are reviews AdFicient has conducted about various pay per click management software. A minimum of 10 hours has been spent reviewing each software and all the features it has. All pay per click software companies claim to make your account more profitable. We have been in the business of managing pay per click accounts for over 8 years and we know what it takes to make an account profitable.

Every pay per click software needs an exceptional account manager behind it. There is no magic pay per click software that will do everything for you. These reviews go over the advantages and disadvantages of each software.

Want expert help to find the right software for your business? Give us a call today.

 

If there is a pay per click management software you would like to have ranked please fill out the form at the very bottom of the page.

 

— The Rating System —
Excellent Good Average Below Average Poor

 

Compare Top Pay Per Click Software Providers Clicksweeper Review Acquisio Review Clickable Review Apex – Bid Maxamizer Review Click Equations Review Adapt – Web Visible Review
Top 12 Evaluation Criteria Overall Rating (0 to 100) 85 57 70 45 63 Overall Rating (0 to 100) 67
Effectiveness to Increase Profits Effectiveness to Increase Profits
CPA and ROI Bid Changes CPA and ROI Bid Changes
CPA and ROI Ad Changes CPA and ROI Ad Changes
Reporting Reporting
Pricing Structure Pricing Structure
Has a Mass Editor Like the Google Adwords Editor No Mass Editor No Mass Editor Has a Mass Editor Like the Google Adwords Editor No Mass Editor
Interface for Multiple Account Management Interface for Multiple Account Management
Software Interface Software Interface
Account Import Account Import
Account Setup for CPA or ROI Account Setup for CPA or ROI
Quality Score Management For Google Adwords (Improving click Through Rates) Quality Score Management For Google Adwords (Improving click Through Rates)
Web Based Yes Yes Yes No Yes Web Based Yes
Customizable Performance Alerts Customizable Performance Alerts
Overall Rating 85 57 70 45 63 Overall Rating 67
Compare Top PPC Software Providers for Effectiveness to Increase Profits Clicksweeper Acquisio Clickable Apex – Bid Maxamizer Click Equations Adapt – Web Visible Review
Effectiveness to Increase Profits Can Automatically Make Adjustments for a Specified CPA or ROI Can Automatically Make Adjustments for a Specified CPA or ROI
Speed at Which the Adjustments Will be Implemented Speed at Which the Adjustments Will be Implemented
Gives Account Overviews for Key Metrics Gives Account Overviews for Key Metrics
Saves Time Saves Time
Overall Grade Overall Grade
Compare Top PPC Software Providers for ROI Bid Changes Clicksweeper Acquisio Clickable Apex – Bid Maxamizer Click Equations Adapt – Web Visible Review
ROI Bid Changes Effectiveness of Bid Changes for CPA or ROI Effectiveness of Bid Changes for CPA or ROI
Make Suggestions for Bid Changes on the Search Network for CPA or ROI Make Suggestions for Bid Changes on the Search Network for CPA or ROI
Make Suggestions for Bid Changes on the Search Network for Click Through Rate Make Suggestions for Bid Changes on the Search Network for Click Through Rate
Make Suggestions for Bid Changes on the Content Network CPA or ROI Make Suggestions for Bid Changes on the Content Network CPA or ROI
Make AUTOMATIC Bid Changes on The Search Network CPA or ROI Make AUTOMATIC Bid Changes on The Search Network CPA or ROI
Make AUTOMATIC for Bid Changes on The Content Network CPA or ROI Make AUTOMATIC for Bid Changes on The Content Network CPA or ROI
The Bid Change Reward or Punishment Rate Can Be Set By The user The Bid Change Reward or Punishment Rate Can Be Set By The user
Overall Grade Overall Grade
Compare Top PPC Software Providers for ROI Ad Changes Clicksweeper Acquisio Clickable Apex – Bid Maxamizer Click Equations Adapt – Web Visible Review
ROI Ad Changes Effectiveness of Ad Pause Changes for CPA or ROI Effectiveness of Ad Pause Changes for CPA or ROI
Make Suggestions for Ad Pause Changes for CPA or ROI Make Suggestions for Ad Pause Changes for CPA or ROI
Make Suggestions for Ad Pause Changes for Click Through Rate Make Suggestions for Ad Pause Changes for Click Through Rate
Make AUTOMATIC Ad Pause Changes for CPA or ROI Make AUTOMATIC Ad Pause Changes for CPA or ROI
Will Alert You If an Adgroup Has Zero or Only One Active Ad Will Alert You If an Adgroup Has Zero or Only One Active Ad
The Bid Change Reward or Punishment Rate Can Be Set By The user The Bid Change Reward or Punishment Rate Can Be Set By The user
Overall Grade Overall Grade
Compare Top PPC Software Providers for Reporting Clicksweeper Acquisio Clickable Apex – Bid Maxamizer Click Equations Adapt – Web Visible Review
Reporting How Easy it is to Set Up Reports How Easy it is to Set Up Reports
Pre Built Report Templates Pre Built Report Templates
Reports for ALMOST Every Metric Available Reports for ALMOST Every Metric Available
Report to See the Performance of Different Website On The Content Network Report to See the Performance of Different Website On The Content Network
Daily Automated Emailed Reports Daily Automated Emailed Reports
Weekly Automated Emailed Reports Weekly Automated Emailed Reports
White Labeled Reports White Labeled Reports
Overall Grade Overall Grade
Compare Top PPC Software Providers for Pricing Structure Clicksweeper Acquisio Clickable Apex – Bid Maxamizer Click Equations Adapt – Web Visible Review
Monthly Pricing Structure Type of Pricing By Number of Keywords
(Monthly)
By Budget
(Monthly)
By Budget
(Monthly)
By Number of Keywords
(Monthly)
By Budget
(Monthly)
Type of Pricing By Budget
(Monthly)
Base Price $35 $1000 $129 $120 – Professional Edition $1000 Base Price $1500
Additional Usage Costs $10 for 1000 Keywords
(1001 to 4000)
$7 for 1000 Keywords
(4001 to 10000)
$5 for Every 1000 Keywords Over 10001 Keywords
2% Over $30K
1.75% Between $100K and $250K
1.5% Between $250K and $500K
1.25% Between $500K and 1M
5% $20 for Every 2500 Keywords 3% Between $25K and $50K
2.5% Between $50K and $100K
2.25% Between $100K and $500K
2% Over $500K
Additional Usage Costs 2% of Ad Spend
Google API Costs You Pay API You Pay API They Pay API You Pay API They Pay API Google API Costs You Pay API
Overall Grade Overall Grade
Compare Top PPC Software Providers for Mass Editors Clicksweeper Acquisio Clickable Apex – Bid Maxamizer Click Equations Adapt – Web Visible Review
Has a Mass Editor Like the Google Adwords Editor Mass Editor Very Similar to the Google Adwords Editor for Google, Yahoo and MSN No Mass Editor No Mass Editor Mass Editor Very Similar to the Google Adwords Editor for Google, Yahoo and MSN No Mass Editor
How Easy the Mass Editor is to Use No Mass Editor No Mass Editor How Easy the Mass Editor is to Use No Mass Editor
Easily Transfer Accounts from Google to Yahoo to MSN and Vise Versa No Mass Editor No Mass Editor Easily Transfer Accounts from Google to Yahoo to MSN and Vise Versa No Mass Editor
Mass Editor Use Your API for Google Adwords Only No Mass Editor You Pay API They Pay API You Pay API No Mass Editor Mass Editor Use Your API for Google Adwords Only No Mass Editor
Speed the Mass Editor Can Import Data No Mass Editor No Mass Editor Speed the Mass Editor Can Import Data No Mass Editor
Speed the Mass Editor Can Update Data No Mass Editor No Mass Editor Speed the Mass Editor Can Update Data No Mass Editor
Copy and Paste Functionality in Mass Editors No Mass Editor No Mass Editor Copy and Paste Functionality in Mass Editors No Mass Editor
Can Easily Edit All or Just one Keyword Bid for Search No Mass Editor No Mass Editor Can Easily Edit All or Just one Keyword Bid for Search No Mass Editor
Can Easily Edit All or Just one Adgroup Bid for Content No Mass Editor No Mass Editor Can Easily Edit All or Just one Adgroup Bid for Content No Mass Editor
Can Easily Edit All or Just one Ad No Mass Editor No Mass Editor Can Easily Edit All or Just one Ad No Mass Editor
Can Easily Edit All or Just one Adgroup No Mass Editor No Mass Editor Can Easily Edit All or Just one Adgroup No Mass Editor
Can Easily Edit All or Just one Campaign No Mass Editor No Mass Editor Can Easily Edit All or Just one Campaign No Mass Editor
Can Easily Edit All or Just one Adgroup Bid for The Content Network No Mass Editor No Mass Editor Can Easily Edit All or Just one Adgroup Bid for The Content Network No Mass Editor
Overall Grade No Mass Editor No Mass Editor Overall Grade No Mass Editor
Compare Top PPC Software Providers for Interface for Multiple Account Management Clicksweeper Acquisio Clickable Apex – Bid Maxamizer Click Equations Adapt – Web Visible Review
Interface for Multiple Account Management Can Easily See All the Accounts Stats Overview  on Google, Yahoo and MSN Can Easily See All the Accounts Stats Overview  on Google, Yahoo and MSN
Can Easily See All the Accounts Stats Overview (Date Range Comparison) on Google, Yahoo and MSN Can Easily See All the Accounts Stats Overview (Date Range Comparison) on Google, Yahoo and MSN
Multiple Account Management Interface Multiple Account Management Interface
Overall Grade Overall Grade
Compare Top PPC Software Providers for Software Interface Clicksweeper Acquisio Clickable Apex – Bid Maxamizer Click Equations Adapt – Web Visible Review
Software Interface Ease To Navigate Between Accounts Ease To Navigate Between Accounts
Ease to Navigate to Campaign, Adgroup, Ad and Keyword Level Ease to Navigate to Campaign, Adgroup, Ad and Keyword Level
Appearance Appearance
Help Documentations Help Documentations
Overall Grade Overall Grade
Compare Top PPC Software Providers for Account Import Clicksweeper Acquisio Clickable Apex – Bid Maxamizer Click Equations Adapt – Web Visible Review
Account Import You Give the Login Info and The Software Imports Everything Else You Give the Login Info and The Software Imports Everything Else
Automatic Account Sync Automatic Account Sync
Daily Account Sync Daily Account Sync
Overall Grade Overall Grade
Compare Top PPC Software Providers for Software Interface Clicksweeper Acquisio Clickable Apex – Bid Maxamizer Click Equations Adapt – Web Visible Review
Account Setup for CPA Can Set Account Wide CPA or ROI Goals Can Set Account Wide CPA or ROI Goals
CPA or ROI Goals Can Be Set At The Campaign Level CPA or ROI Goals Can Be Set At The Campaign Level
CPA or ROI Goals Can Be Set At The Adgroup Level CPA or ROI Goals Can Be Set At The Adgroup Level
CPA or ROI Goals Can Be Set At The Keyword Level CPA or ROI Goals Can Be Set At The Keyword Level
Can Set Thresholds for Punishment and Reward for Bidding Based on CPA or ROI Can Set Thresholds for Punishment and Reward for Bidding Based on CPA or ROI
Can Set Thresholds for Pausing Ads Can Set Thresholds for Pausing Ads
Can Fully Customize Bid Rules Can Fully Customize Bid Rules
Overall Grade Overall Grade
Compare Top PPC Software Providers for Quality Score Management (For Google Adwords) Clicksweeper Acquisio Clickable Apex – Bid Maxamizer Click Equations Adapt – Web Visible Review
Quality Score Management (Improving click Through Rates) Notification of Low Click Through Rate Keyword Notification of Low Click Through Rate Keyword
Notification of Low Click Through Rate Ad Notification of Low Click Through Rate Ad
Notification of Poor Landing Page Relevance Notification of Poor Landing Page Relevance
Overall Grade Overall Grade