Blog

Digital channels and e-commerce options increasingly impact buying habits, behaviors, and preferences of online shoppers.  E-commerce has reshaped the way buyers interact with online brands (and each other) as they make purchase decisions, big or small.  With one tweet, status... Read More

Google Chrome accounts for roughly 60% of web browser (Wikipedia) and one of the main reasons for this is the add ons it offers. Users can download Chrome extensions that increase the user’s browsing experience. They can range from a dictionary to online games, some for work some... Read More

Everyone wants to stretch their dollar a bit further and finding where money is being wasted is the first step. When it comes to an AdWords, or Google Ads, account there are many places to start to help make your budget last longer. Reducing your wasted spend can help increase... Read More

Branding Your Content There’s a plethora of content on the web and it can be difficult to decipher where it came from. For many people it really doesn’t matter where the content came from. However, for many companies they want people walking away knowing what they just read,... Read More

Getting kicked off of Google can be a huge blow to traffic and revenue for any business. If you’re primarily an online business you can’t afford to not be on the world’s largest search engine. How do you determine if your site has been de-indexed? If you’re checking your... Read More

We’re not going to sit here and tell you the importance of SEO, many people already understand the overlying concepts of ranking on the search engine result pages. Having a website and social media accounts set up is a great first step, but it takes more. Just building backlinks... Read More

Remarketing lists for search ads, or RLSA, can be an excellent way for businesses to reach possible clients who have already visited the site. If you offer a product or service where people are shopping around and hesitant to make a purchase, retargeting can be a great solution.... Read More

Selling products and services online is a great way to increase sales. However, not all products are going to be purchased online. There are some items, say a mountain bike, where a consumer would want to test out the item first. Stores like this will always rely on foot traffic... Read More

Let’s face it, Amazon is the future, they continue to break into different markets and revolutionize the industry. But don’t forget about where they started, selling products online. Businesses utilize the service to reach potential customers that they may not get to one... Read More

Scripts within AdWords can save a user lots of time by automating many tasks. For many advertisers scripts can be a bit overwhelming at first glance. It appears to be lots of programming and if you’re not sure what you’re looking at it can be confusing. Luckily it’s not too... Read More