145.8% Increase in Profit for Eminen Store in 15 Days (Infographic)

We created an infographic that showcases the results we achieved for our client (Eminen Store) who utilized AdFicient’s 15 day PPC trial.

The client’s initial PPC campaign consisted of only 1 ad group, 1 set of ads, and keywords that were mainly broad match. Their conversion rate was sitting at around 3.83%.

We made various changes to their PPC campaign which included creating 22 tightly-knit ad groups, new sets of ads (some of which used keyword insertion) and they all had quality scores of 8-10. The conversion rate improved to 4.57% and that’s not all.

The client saw exceptional results including a 19.3% increase in conversion rate, 98.2% increase in sales, and a whopping 145.8% increase in profit. Needless to say, the PPC trial ended up being a huge success for the client.