We created an infographic that showcases the results we achieved for our client (Eminen Store) who utilized AdFicient’s 15 day PPC trial.
The client’s initial PPC campaign consisted of only 1 ad group, 1 set of ads, and keywords that were mainly broad match. Their conversion rate was sitting at around 3.83%.
We made various changes to their PPC campaign which included creating 22 tightly-knit ad groups, new sets of ads (some of which used keyword insertion) and they all had quality scores of 8-10. The conversion rate improved to 4.57% and that’s not all.
The client saw exceptional results including a 19.3% increase in conversion rate, 98.2% increase in sales, and a whopping 145.8% increase in profit. Needless to say, the PPC trial ended up being a huge success for the client.