Today I’d like to share some conversion rate optimization techniques that are simple to implement, yet are often overlooked by many blogs and online businesses. If you want to get more leads and build a more effective online business or blog, you need to learn conversion rate optimization.
What is bounce rate? It’s the percentage of website visitors that leave the site after viewing only one page. These are potential customers who you didn’t connect with for some reason. Hopefully the following tips should help reduce this number.
Conversion optimization and bounce rate reduction sound a little intimidating, but once you get started it can be enjoyable and you will be so much more satisfied with the results when more sales and subscribers start flooding in.
1. Include Photos and Other Media
For quite awhile now it’s been absolutely essential to include at least one photo alongside your content. The photo you choose should be closely related to the content and convey an emotion to the reader that connects with your business or service.
When I say photos and media, I’m not talking about an advertisement or a PDF brochure download. As examples, you could use a photo of a customer struggling with a problem that you fix or a video guide explaining the issue in more detail.
2. Use Natural Language, Not Hype and Marketing Speak
The language of the web of today is a lot different than it used to be. We’ve learned that we don’t have to be so formal or so loud to be effective and professional.
You’ll be hard-pressed to find popular articles outside of the Education field with really long paragraphs and thousands of words. This is because we have to cater to shortened attention spans and display content clearly on various sized devices. As a personal rule of thumb, I try not to include more than three sentences in any one paragraph.
The words you use are equally important. We’re not trying to impress any professors and we certainly don’t want to confuse any potential customers. Using common words and writing in a way that is more like speaking works really well online. Headlines that separate paragraphs and bulleted lists are also wonderful for keeping people engaged with your content.
3. Attract the Right Visitors for Your Offer
Visitor relevancy is key in terms of web pages that convert and reduced bounce rate. If someone happens to land on your page after searching for something completely unrelated they are not going to stick around.
Your content should contain specific keyword phrases you are targeting and they should be repeated several times throughout the content as your primary subject. You can create multiple landing pages with unique keywords to target other segments of people or different offers.
It also helps to know the source of your web traffic. Are visitors coming randomly from Facebook (not very targeted), maybe Linkedin (somewhat targeted), or is the traffic from a PPC campaign (very targeted)?
4. Interlinking Pages and Posts
When writing your website or article copy, it’s important to reference other priority pages or relevant blog posts. Not only does this lead to better search rankings, but it is also one of the best ways to reduce bounce rate and keep visitors eyes on your content.
At AdFicient, we want people to know that we specialize in Pay Per Click Management. So, we’ll link to that page as often as possible. It’s an SEO technique called interlinking that works great to boost the target page’s authority.
When building internal links, be sure that you’re linking to relevant information and not distracting the visitor with something they may not be interested in.
5. Create a Compelling Call to Action
A “Call to Action” is one of the fundamentals of conversion optimization. If you don’t suggest an action for a website visitor, then the action will likely be to close your website or article. Most businesses today are interested in acquiring customer leads, so their call to action would be to call a phone number or submit contact information such as an email address. For some, it may be a link to a registration or product for sale.
Highlight your call to action to make it front-and-center and impossible to miss. Increase the font-size and use good contrasting colors for more attention and conversion grabbing power. It doesn’t matter if it’s a phone number, giant button or attractive form, so long as it’s there with an enticing offer that targeted visitors can’t pass up!
If you apply all of these concepts you’re on your way to reducing bounce rate and getting more leads for your business.