The infographic below shows the steps we took in order to help our client increase their conversions and clicks while at the same time decrease the cost per conversion.
Here’s an overview of our work:
- Split out new Ad groups to create tight-knit keyword groupings to decrease CPC and increase Quality Scores
- Add Keywords and adjust Match Types
- Bid Optimization
- Write new Ads based on Landing Pages
- Dynamic Keyword Ads
- Remove under performing Ads and Keywords
- 3.5% increase in clicks
- 53.1% increase in conversion
- 43.3% decrease in cost per conversion
- 51.8% increase in conversion rate
Do you need help with your pay per click campaigns? If so, let us help you today.