Every e-commerce business has social media, but are they utilizing it properly? Just posting articles or status updates is not going to yield high results. Businesses must consistently post intriguing content and provide an online presence in order to see more results through Facebook. The following list of ideas can help grow your Facebook page by increasing likes, shares, and page views.
- Promote a post – Promoting, or boosting, a post through Facebook’s promotion a company has the opportunity to reach thousands, if not millions of users, depending on the amount spent. Be careful on what post you promote, Facebook puts the post in front of many users, but often they are not a targeted audience. Make sure the post you boost is aimed at an array of users, not just a small niche audience.
- Have a contest – One of the most popular way to get a post shared among your follower’s friends is to have a contest. Everyone loves free stuff, and Facebook makes signing up for these contests quick and easy. What you offer has an influence on how many people will sign up. For instance, the item or service being offered must appeal to the masses, limiting it to a small niche will limit the amount of people interested.
- Add social buttons to email, order confirmations, and newsletters – Remind people to like your page by putting it in front of them. Once someone orders from your site, more often than not they receive an email confirmation. Within that email confirmation should be links to all social media. If a customer already made a purchase chances are they enjoy the company and the products offered, give them a chance to follow what your company is doing.
- Expand your content – Often businesses will limit their status updates to product pages or blog posts they have created. The internet loves funny pictures and videos. Utilize these and expand the content you are posting. Creating an infographic and sharing it on Facebook can let people quickly review many facts and points all in one image. Make sure to promote your infographic.
- Asks for shares and likes – If you decide to have a contest, ask people to share and like the post. Users are more likely to share a post if you ask them to. Asking for shares should be done sparingly, do not ask every post to be shared, this can come across as needy.
- Turn posts into images and videos – Have you created a top 10 post that seemed to be very popular among the blogosphere? Turn that post into an easy, and quick, to read image. Put this list into an image and share on your Facebook feed and timeline. People can quickly read through the list without clicking a link, leaving the Facebook, and going to the blog. Now this does mean you will lose referral traffic to the blog since people are not clicking to the page, however, you will receive more interaction on your Facebook page.
- Fill in the blanks – Fill in the blank posts can help see what people are curious about. ‘My biggest concern when buying an ‘insert item’ is ______ . This gets people responding to your post and gives you blog post ideas for the future.
- Testimonies – 85% of shoppers search for reviews and testimonies before making a purchase on an item or from a company. Many of these users will visit a Facebook page to see how people are rating the company. Ask buyers who have purchased from you to leave a review on Facebook (might as well mention Google as well), and have them be honest. When reviews begin to come in screen cap these and upload them to your page. Let people see what previous customers are saying.