Ad Writing Basics

 Five Important Reminders For Beginners Writing Their First Google AdWords Ad

Achieving a highly effective and successful Google AdWords campaign can be quite a challenge for experts, not to mention beginners. If you are in the process of writing your first Google AdWords ad, you’ll need thorough knowledge of your niche and how to relate to your target audience for the first time.

One important thing you need to remember is that ad copy is very important. In Pay Per Click (PPC) advertising, the ad is all about the keywords, which help you formulate the proper word distribution in your ad. In fact, these keywords are responsible for catching the attention of potential customers, and while to a beginner, this may seem good enough, it isn’t. An extremely well-written ad will not only catch your target audience’s attention, it will also impel them to respond to it.

With that in mind, here are five things to remember when writing your first Google AdWords ad:

The ad itself should be able to close the deal. Good copy will make an ad so persuasive that a reader will automatically click the ad and go straight to your website. An outstandingly worded and highly convincing ad can improve the number of clicks it receives against how many times it appears on Google search results. This is known as the click-through rate (CTR), and the higher your ad’s click-through rate is, the more Google AdWords rewards you for their relevance in searches.

Make your ads relevant. Google is very particular about this. This means you’ll have to ensure that all the pertinent keywords to you niche are found in your ad. It will be even better if a majority of the keywords used in searches for your niche can all be found on your ad’s title. This is highly likely to increase your click-through rate and bring your ad’s relevancy up in Google’s eyes.

Follow common sense ad rules when composing your ads. Writing an ad for Google AdWords requires 10% skill and 90% common sense. This means your ad should have proper spelling, grammar, and punctuation. And that’s the easy part.

Make Google’s content policy your bible when writing your ads. Fail to follow AdWords restrictions to the letter and your ads won’t show up in searches at all. While you may find it difficult to work within the restrictions in the beginning, which include limiting your headline to 25 characters, having only 4 rows of copy at 35 characters per row, no pictures and no color, you’ll eventually get the hang of it with a bit of practice and a lot of creativity. In fact, you’ll thank these restrictions later for making your job a great deal easier.

Optimize your ads. To get the best click-through rate possible, create several versions of your ad, all similar to one another, but with a slight difference in keywords and keyword positions. Run them two at a time, and Google will very helpfully show you which ad is the better performer. Thus, you can constantly improve your CTR and optimize your ads by being obsessive-compulsive about your ad wording arrangement.

Once you’ve committed these reminders to memory, you’ll be less stressed about writing your first Google AdWords ad, and start enjoying the process of capturing your target audience to bring more traffic to your site, and subsequently improve your bottom line.