Advanced Google Analytics
Advanced-Google Analytics helps provide an easier way in tracking clicks on links which lead to actions in websites or landing pages. It is a web analytics solution for enterprises that allow rich insights into one’s website traffic and effectiveness of marketing initiatives.
It brings some flexible, powerful, and user-friendly features which allows users to see and analyze traffic in a totally different way. Google Analytics allows webmasters and marketers to write ads which are better targeted which strengthens marketing initiatives that create high conversion rates for websites.
Advanced-Google Analytics brings an easy way in tracking clicks on links which lead to better conversions. It is thought as the best free solution for web analytics. It can generate enough reports that are valuable to any business. There are advanced strategies I am suggesting you can learn to optimize the impacts of your online marketing efforts.
What To Learn From Advanced-Google Analytics
Website Optimizer uses conversion rate as the metric which determines which variations work best. Google Analytics combined with Website Optimizer can be excellent to get more valuable metrics such as Average Time, Bounce Rate, and Page Value.
You should also identify more references from other search engines that are in the Referral reports. The Analytics would normally track referrals coming from 20 search engines. However, you may add more search engines by adding _uOkw and _uOsr variables to what you have on your tracking code. If you take a close look at your Referring Source report, you might see some of the sources that are the organic search results on the web with “referral” as the Medium.
Tracking With Advanced-Google Analytics
It works to your advantage too if you can track full referrer URLs. People complain a lot that Google Analytics cuts off the querystring and truncates URLs at the end of pagename. Some of the reports show aggregate numbers for pages that have query parameters as page identifiers.
You will have two ways in addressing this tracking issue. The urchinTracker can be used to record the entire URL. You can also create a customized report with the use of Custom Filters. This helps manipulate data before Google Analytics can simplify it. This can do a number of interesting things to your campaigns. It can also extract segments to create extra profiles.
You also get to track your Adsense ad clicks with Advanced-Google Analytics. Though, take note that there are currently debates of whether or not tracking Adsense with Analytics is legal or not, though it can be done to track how effective your ads are and have the opportunity to improve them.
You may also proceed with custom segmentation with the use of “utmSetVar” variable in assigning users to a specific segment. For example, you may use the variable in tracking users who viewed a particular page.
You should also use link tagging in order for you to track your campaigns. Your campaigns on AdWords are by default tracked if it is linked to your Analytics account. You still need to tag your links so that you can use these tracking for monitoring other campaigns. Link tagging would need you to add specific parameters to your URL. For this purpose, Google has its own smart URL Builder to help you.