Advanced Keyword Selection Strategies
Website optimization is a must to do work in case of increasing the popularity of a website and in the optimization process, keyword selection is the most important task to do. Marketers need to select the keywords very carefully so that the website can attract the real target visitors rather attacking unproductive users who will simply increase the traffic.
The overall optimization campaign will be worthless if the marketers choose the wrong keywords, so keyword selection has to be done effectively.
Keyword selection can differ heavily based on the nature of the website. Static sites are limited to a fixed amount of keywords on the other hand dynamic sites can be optimized for an outright number of keywords. If the static website contains 6 pages, then the amount of keywords is limited to those six pages. With dynamic sites it is more prosperous to optimize for more than one keyword or phrases.
If the developer builds a site from the beginning then it will be better to choose the amount of possible keywords which will be effective. Then the developer can design the architecture of that website based on those keywords. First of all a marketer should develop a keyword list. A brainstorming session is the primary step to develop the keyword list. Anything that pops up into the mind should be noted down.
After building up the keyword list, markets have to sort out the keywords from the list. There will be many keywords in the list which will simply increase the traffic without providing expected customers. These keywords have to be eliminated. Marketers should keep in mind that some search engines do not allow word stemming. A single word as keyword is not a good idea rather marketers can use a phrase as the keyword.
For the SEO managers, there are a lot of tools available and these tools help a lot to choose the right keyword. There are a lot of free and low cost tools available in the market to assist in the keyword development process.
Overture Search Term Suggestion Tool is an awesome tool for identifying new keywords and finding out the frequency for specific keywords. It also helps other keywords that might be better options with different frequencies.
Google Adwords Keyword Suggestions is made by Google to assist marketers determine the best keywords for their websites. Since Google is the most popular search engine, its list constitutes an exact theatrical of data.
After having the final list of keywords, developers need to place those in the different locations of the website. Here is a listing based on importance of the locations to put the keywords:
- Title Meta Tags
- Anchor Text
- Header Tag Content
- Title Tag
- Bold or Italic Tag Content
- Body Text on top, middle and bottom of page
- Alt Tags in Pictures
- URL or Filenames
- Meta Keyword Description
This is a general suggestion but some developers may do changes if they like.
Keyword development is a long term process. Keyword selection is obviously a very important task of the total SEO process. It is very much important to choose the appropriate keywords and apply the right tools in the keyword development process. Then it is necessary to place those keywords properly.