Advanced Landing Page Strategies

Advanced landing page strategies goes beyond the basic concepts in landing page design and optimization.  It could include some advanced techniques that help B2C and B2B organizations improve conversion rates by as much as 500%!

It’s a deadly sin to ignore your landing pages.  A landing page is your company’s very important medium as it could make or break your PPC, search, and display campaigns at the blink of a user’s eye.  Other than the basic landing page designs that make effective landing pages, there are advanced techniques that help you achieve your target ROI.  These techniques could include audience segmentation, audience targeting, dynamic landing pages, keyword-specific landing pages, and so much more.

Advanced Landing Page Strategies That Boost Your ROI

You can learn from best practice of advanced landing page strategies that can help you boost your ROI.  These strategies can help you achieve higher conversion rates within a short time.  First of all, you need to have PPC ads that are closely related to your landing page.  Once you get a targeted audience land on your page, you need to be specific of what you want them to do next.

To effectively do this, you need to have a measurable goal to begin with in order for you to assess right away whether or not your landing page works.  It’s pointless to send traffic to your homepage, as your visitors could be groping on too many things.  You need to be specific in sending your traffic.

My experience in paid search taught me something: trust your intuition for your landing pages and always test these with experiments through Google Website Optimizer.  In addition to that, you need to have a deliberate listing of keywords, make use of proven ads, and have accounts that are tightly structured.  The key is to constantly optimize and test pages.  It always pays to read the latest updates in reputable blogs and books.

You need to take calculated risks and make decisions only according to tested data.  You can keep yourself updated with new features and tools and use them to your advantage, running them on new keyword ideas, bids, and ads.

Other Advanced Landing Page Strategies that Maintains Strong Brand Promise

Keyword resonance is important in gaining customer confidence.  If your landing page would not have you user’s keywords, you will sacrifice stickiness right there.  Improving keyword resonance on your landing page by reinforcing what your customers use will improve your conversion rate.  This could lead to low customer bouncing rate, thus increased ROI for you.  Most importantly, reinforcing keywords reflects the message of your ads.  Inconsistent messaging conveys lack of credibility, resulting to a low brand promise.

Negative keywords are your keys to strong PPC campaigns, so make use of these.  In doing so, you can save a lot of money from clicks which are charged but turn out to be unproductive.  It helps improve your campaign’s performance with better ad quality score by reducing CPCs and ad impressions.  This could lead to better user experience and better conversion rates.

Lastly, it is the analytics matter the most, and it is a deadly sin to fail to maintain conversion tracking code, which allows you to manage your PPC accounts better.  It is best to include conversion code for all of your PPC campaigns.  Maintaining analytics instrumentation is your key to measure performance of these campaigns.  Assessing performance of your landing page through data from analytics will definitely turn your efforts into money in no time.