Advanced Tracking for a Landing Page
Using advanced tracking for a landing page certainly pays off. Advanced tracking will help you see what your visitors are doing exactly when they are on your website. You can get very detailed information on the visitors’ behavior on every page of your site.
These advanced tracking systems are so detailed that some tools could give you videos of site visits and even heat maps that show where people spend more time on.
There are advanced tracking products that allow you to track your visitors from your email promotions through a customized tagging feature. This way, you will be able to connect such behavior to a user or a definite campaign. Advance landing page tracking helps you make sure that you have set up your page 100% right.
Usability testing is one crucial test that you need to do to make sure that you have setup your advanced landing page right. In advanced tracking for a landing page, there are three common types of usability testing: behavioral analytics, heat maps, and conversion analytics.
Available Tools Used in Advanced Tracking for a Landing Page
There are free tools available which you can use for usability testing. Since these tools are free, they usually have some limitations. As to the paid tools, it might be a difficult decision to make whether or not you should spend for them, though if you take a look at how their features work with improving a site’s design, you might consider spending for all its worth.
Advanced tracking for a landing page is premised on the fact that every click on your site is supposed to have its own story. When advanced analytics came out a few years ago, it had basic capabilities like user behaviour reports and visual heat maps. Over the years, advanced tracking has evolved into more advanced capabilities. These include allowing you to see how users move from one page to another and what happens in each and every page with each user. This allows you to paint a picture of every click’s story.
Common Usability Testing in Advanced Tracking for a Landing Page
In behavioral analytics, you are able to see users of your page in action. There are paid tools that are capable of recording videos, allowing you to see your site the way your visitors see your site, use it, what they want from your site, and which links, pages or buttons give them errors. The disadvantage of using this feature is the enormous amount of time needed for you to be able to view videos of what your visitors are doing on your site. The good news is that, advanced analytics tools will summarize important information for you, so that it won’t be necessary for you to view all of the documented videos, but rather focus on videos of the more crucial issues.
With high precision heat maps, you will be able to collect relevant data that will tell you more how a user’s mouse moves over your page, what a user clicks on, how far a user scrolls to, and how long a user’s attention stays on your page. In addition to that, you will also be able to determine which elements or layout results to better conversion rates and what your users see immediately before they finally decide to complete a checkout. You will also know how many visitors fail to notice your action buttons.
Conversion analytics tools help you improve your online form’s performance. This allows you to double check which forms takes too much time to fill out, which ones are left mostly blank by the user, and at which point would your visitors decide to finally abandon your page. This helps troubleshoot your page’s problems, thus help you save some costly design issues. Advanced tracking for a landing page is beyond analytics, as it could save you so much time, money and effort from poor page designs.