AdWords Suspension – What To Do

As the top search engine in the market, Google is dedicated to provide the best services to its users. Advertisers play a vital role over here and they need to know about the rules and regulations very well otherwise advertisers may face a ban of their existing AdWords account.

AdWords Suspension is a big problem for the website owners. It occurs due to simple ignorance. Site owners should be very careful about the reasons behind a suspension of an AdWords account.

Two basic reasons for AdWords Suspension are:

1. Advertisement of Google like products
2. Too many low quality keywords.

There are some other reasons why Google ban an account but these two reasons are very crucial. Most of the cases new and such accounts which do not have any history with Google got banned. Websites which promote “get money from Google” got banned and marketers should not promote any such campaigns to avoid AdWords Suspension. Non performing keywords are another big reason for the suspension. Google AdWords has it’s own Terms of Services and if any site owner violets those TOS then Google may ban that site.

Poor quality advertisement and advertisement which violets TOS are the basic reason behind a suspension. Site owners or marketers should have very good knowledge about Google’s advertising policies and their landing page and site policies. This information will help them a lot to place advertisement which will not lead them to an account ban.

Sometimes Google send notifications before suspending an account but it has been seen many times that Google has banned an account without giving any notification. An account which got suspended is not longer run ads.

There is a quality score for every ad advertisers run. Google measures this based on some information like matching, landing page evaluation and customer respond etc. A good internet marketer should always try to increase the Google Quality Score. Some basic suggestions to increase this score are:

• Very tight AdGroups should be used for every promotional campaign through Google. Most of the experts suggest only one keyword for each adgroup. Too many keywords are not good to get better result.

• Using dynamic keywords is better.

• Marketers need to test the keywords and the whole process and if needed then they can adjust it quickly. Its better not to run poor promotional campaigns with bad performing keywords and adgroups for a long time.

An account suspension is permanent and Google will not allow the same person to create another account which will run properly. So it is better to know about the Google AdWords well and then operate the promotional campaigns.