On May 10, 2013, Matt Cutts mentioned on his Twitter account that the next version of the famous Google Penguin update is coming soon and according to him, it will happen in the next few weeks.
The original version of the Google Penguin came out on April 24, 2012 and it was a cause of major controversy in the SEO world. Many website owners blamed the Penguin update for their loss of traffic and search engine rankings. Approximately 3.1% of English queries were affected by the Penguin update. According to Google, the Penguin update aims to downgrade websites that violate Google’s Webmaster Guidelines by using black-hat SEO tactics such as:
- Keyword stuffing
- Link schemes
- Duplicate content
How Can You Prepare for Google Penguin 2.0?
One way to always be prepared for the Penguin (and Panda updates) is to make sure your link building strategy is legitimate and follows Google Webmaster Guidelines. That means no irrelevant and spammy backlinks, no paid do-follow links, no deliberate hiding of content or keywords on the page, and so on. There are many guidelines to follow, but if you ignore them, you could be caught, be downgraded, and lose virtually all of your Google traffic.
Many business and website owners claim that Google Penguin update is not fair, but the ultimate goal of Google is to deliver relevant search results to its users. If users are not satisfied with the results they get back, they will blame Google for allowing spammy and illegitimate websites to show up in the search engine result pages (SERPs).
Always keep in mind that when it comes to link building, relevancy is the most important thing. And always go for quality over quantity.
It is also likely that your website will be hit by the Penguin update if most of your backlinks contain keyword-only anchor text. So make sure to get many branded backlinks (such as “AdFicient”) and don’t focus solely on keyword-only anchor text.
If you need help with your SEO efforts, contact us and we can craft a safe SEO strategy that works today and in the future.