Body Text: Optimization For Search Engines

Body text of your page can be optimized for search engines.  It is the text that you place on your page, like everything that your see in this particular post.

Technically, body text is everything that displays between opening body tag and closing body tag of a page.  Bloggers do not need to worry about any of the technical explanations.  Simply put, it is just a combination of the post tile and the post’s main body.  It is the entire text which appears on a blog’s homepage.

First Step In Optimizing Body Text For Search Engines

Optimizing body text can be done in many steps.  The first step is to make sure that your keywords appear as text on a page.  If you don’t have your keywords on your page content, you will gain weak relevancy score, which would need you to have more links in order for you to outrank your competition.  You might not want the latter to happen as it is always easier to have your important keywords on your text content rather than get the extra links for better ranking.

If you are working on a post or sub page, you may use your keyword as the title or heading of your post.  You need to make sure that your keywords appear somewhere at the top of your homepage.  Using your keyword or heading on a page works for better rankings, but there would be some functional limitations that will not make it work in some cases.

I have noticed lately that Google’s filter is a lot stronger for over-optimization than how it was in the past.  Not so long ago, you could use your keywords in H1 tag, HTML title, Alt tags, can be bolded in text content, can be repeated 10 times on a page and in tags or labels.  These days, over-optimization is discouraged.

What Google rather wants through its filter is to make sure that keywords are no longer used about 57 times on a page and in any type of secret tag that is known to human users.  If you would be using the keyword in the post’s heading or title or a post, then once or twice in its body or page, then you are just in the right track.  It makes a lot of sense to use the keyword as a label or tag, as Google would understand this functionality very well.

Next Steps In Optimizing Body Text For Search Engines

Your next step is to make sure that you cover the topics which are related to your important keywords.  This could help increase your score with Google in relevancy.  This means that if you have ‘camera’ as your keywords, you should speak of brands like Nikon, Canon, Kodak, and other popular camera brands.  A perfect example of a site that does a really good job with relevancy is Wikipedia.  Its relevance to other sites increases their score with Google’s relevancy metrics, thus making their pages a lot easier to link to.

Third is to link the pages which are relevant to your keywords.  If Google sees that you are passing your users on to other sources of relevant and supplementary information, then you are actually adding value to your site as useful to your audience.  Google wants to do its job of solving people’s problems through answering queries online.  Google wants to populate in their search results only the most relevant body text that will be useful to the human users.