Bold / Strong Tags: Know The Important SEO Factor
Bold / Strong tags have stirred too much controversy among online marketers. Majority of search engine optimization experts agree that bold/strong tags have strong SEO factor, though there are some who still deny its importance.
Some say that missing bold/strong tags is not good for SEO. Some experts have ranked the factors that influence page rankings, and this specific factor is ranked at #16, which does not considerably influence rankings too much.
According to other experts, Google would treat the bold and strong tag with similar weight. To those who can’t tell the difference with tags, these might look similar, but there is a big difference between bold and strong . The tag tells your browser how the text needs to look like, while signifies semantic emphasis that is intended to be conveyed by screen reader assistant for users who have issues with accessibility.
Almost everything that’s found on the internet can be relevant to semantics. It can bring better chances of ranking it is used rather than as rendering on browsers shall be similar for either tags, but search engines might place emphasis on strong tags versus bold tags.
Bold / Strong Tags Difference: What Web Designers and Copywriters Need To Know
Web designers should know the stark difference between these tags to be more effective in getting pages ranked higher. In web design, bold / strong tags can be straightforward which adds weight to the font and there is no longer too much that you can do in CSS.
If you need to emphasize a certain word or more, you do not need to apply any CSS class which needs to use the bold attribute, but rather use the strong tag directly into your html code. Your links need to look differently than your regular text by playing with color, contrast, or using underline, but there is no need to bold your links.
Copywriters need to know that having the keywords in bold is important to the SEO guys. Users have less than a second to decide whether or not they landed on the right page. In addition, it is also good to place the target keywords in the headline, but it is not advisable to bold these keywords. You can have the targeted keywords in bold at least once in the copy, for every 250 words.
What SEO Professionals and Programmers Need To Know About Bold / Strong Tags
Search engine optimization professionals need to know that it is better to use strong tags than bold tags. You can’t place a whole paragraph or page in bold, as this conveys to search engines that everything that you have placed on that page is important, which results to all contents in bold to be disregarded by search engines. To visually enhance the flow of layout, you may use the tag more than once. You may work with your copywriter on this in terms of placing emphasis on your important keywords.
Programmers need to know that it is a good idea to place emphasis on search query keywords for better usability. Once you search something on Google, your keywords will be shown in bold for better readability. When you intend to bold keywords automatically or change the background color for the search terms, you will have to do so for the search engine traffic where you can get the query term.