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You may have heard of Facebook Pixel, but aren’t quite sure why it’s helpful and how to implement it. If you’re running any type of advertising for your business you can benefit from the tool. After installing the code to your site a cookie will be dropped that will track users... Read More

Google recently launched Google AdWords Editor 12 with some new features to make advertiser’s jobs much easier. The new editor has a fresh design, faster downloads, and the ability to build custom rules. Here’s a further look into the new features. Custom Rules The new editor... Read More

At Adficient we’re adamant about reporting. How else can you measure success unless you’re tracking important factors on the site? Determining which factors to track can be difficult for some businesses, especially if you’re hiring a company to increase these metrics. The... Read More

Tracking is one of the most important factors to digital marketing, If you don’t know what’s working and what’s not, how can you make improvements? With that being said, what are some of the most important metrics to measure? Unique Visitors – Tracking unique visitors will... Read More

While browsing through Google Analytics many people may find they are receiving traffic from sites that have no relation to their own. After researching these domains they find out the site is a spammy site that they no longer want to see within their Google Analytics reports.... Read More

By now we have all heard about the release of the Google Universal Analytics to the public. Universal Analytics introduces many new and interesting features, and we’ll go over the top 5 in this article. Add Custom Search Engines Older analytics reported organic traffic as... Read More