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Digital channels and e-commerce options increasingly impact buying habits, behaviors, and preferences of online shoppers.  E-commerce has reshaped the way buyers interact with online brands (and each other) as they make purchase decisions, big or small.  With one tweet, status... Read More

Google Chrome accounts for roughly 60% of web browser (Wikipedia) and one of the main reasons for this is the add ons it offers. Users can download Chrome extensions that increase the user’s browsing experience. They can range from a dictionary to online games, some for work some... Read More

Let’s face it, Amazon is the future, they continue to break into different markets and revolutionize the industry. But don’t forget about where they started, selling products online. Businesses utilize the service to reach potential customers that they may not get to one... Read More

The main goal for just about every B2B business in 2018 is to bring in more, high quality, leads. Now doing this is not always that simple. Consumer research is the most important part of marketing your business and doing it the right way will save you time and money. How new... Read More

Getting a customer to make that initial purchase can be difficult enough, bringing them back to make an additional purchase can be just as hard. Bring on the emails. Audience focused emails are still one of the best approaches to getting users back to the site. Even with social... Read More

The semantic web is quickly becoming a necessary component of SEO strategy. With Google enhancing its Artificial Intelligence and learning capabilities, incorporating semantic SEO will help improve your site navigation, your content marketing, and your local SEO. The semantic web... Read More

Social media marketing can be a difficult task for many businesses. They have trouble building a following, posting consistently, and sharing content that’s entertaining to followers. With over 1.8 billion social media users worldwide it’s vital businesses are using social media... Read More

There are thousands of digital marketing tools available and all are helpful in their own ways. The same can be said for email marketing tools, although there are thousands, there are many to choose from. Once the campaigns are set up businesses often make email marketing... Read More

Lets face it, we track just about everything related to our website and business. Traffic, conversions, and backlinks are all tracked throughout the marketing campaign. One metric that is often overlooked is brand mentions of the site. This means anywhere where the company is... Read More

Building a solid follower base is a task in itself, but what do you do after you’ve gained followers? You can share with them products, services, videos, images, etc. but you need to convert them into customers. The following steps can help make those followers into customers.... Read More