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Remarketing lists for search ads, or RLSA, can be an excellent way for businesses to reach possible clients who have already visited the site. If you offer a product or service where people are shopping around and hesitant to make a purchase, retargeting can be a great solution.... Read More

Selling products and services online is a great way to increase sales. However, not all products are going to be purchased online. There are some items, say a mountain bike, where a consumer would want to test out the item first. Stores like this will always rely on foot traffic... Read More

Scripts within AdWords can save a user lots of time by automating many tasks. For many advertisers scripts can be a bit overwhelming at first glance. It appears to be lots of programming and if you’re not sure what you’re looking at it can be confusing. Luckily it’s not too... Read More

For many businesses they understand the importance of pay per click (PPC), but can be reluctant to dive in right away. Companies understand they need to be showing up at the top of the search results to steal consumers from the competition. So how can PPC help your business?... Read More

There’s tons of phrases, abbreviations and acronyms associated with digital marketing, specifically PPC. Knowing all these terms can be difficult and remembering each one is near impossible. This list is designed to be a helpful resource for advertisers to reference when... Read More

How would you describe your marketing efforts? Weak? Pretty good? Well-developed? I’m afraid I have some bad news. If you don’t have a strategy for your lost visitors, then your marketing efforts are weak. Sorry to sound harsh… but that’s the truth. It doesn’t matter how... Read More

What is Retarget Marketing? Anyone who has browsed the web has been retargeted, you visit a website then later an ad for that website pops up elsewhere. For marketers retargeting, also known as remarketing, is an excellent way to entice users into returning to the site to move... Read More

Google recently launched Google AdWords Editor 12 with some new features to make advertiser’s jobs much easier. The new editor has a fresh design, faster downloads, and the ability to build custom rules. Here’s a further look into the new features. Custom Rules The new editor... Read More

For many businesses the number one goal is to increase revenue through conversions on their site. Conversions can be a number of different things such as filling out a form, making a purchase, signing up for an email, or calling the business. For many of these conversions it’s... Read More

There’s no need to go into detail on why mobile is important, or how Google has mentioned they are moving to a mobile focused search engine. Companies know mobile has become the device choice of users, and the amount of users is only going to increase. So what can businesses do... Read More