Five Common Mistakes To Avoid When Writing Ads For Google AdWords
For beginners, and even experts, writing a Google AdWords ad can be mighty challenging. With all the competition out there, you’ll feel the strain of formulating the best keyword and key phrase placement in a compelling ad that subscribes to all of Google AdWords restrictive rules.
In fact, a lot of old-timers in the game frequently commit mistakes in their quest to secure the best spot in Google’s eyes. Without a doubt, you will need to manage all the steps in the ad writing process carefully while writing highly inviting copy for your Google AdWords campaign.
Here are five common mistakes you can avoid to ensure the ads you write create a huge influx of your target audience to your site and guarantee that your Adwords campaign is successful:
1. Writing ads without keywords, or using keywords very sparely. While you may feel extremely limited by the restrictions of writing a 4-row ad composed of only 35 characters per row and a 25-character headline, don’t commit the error of using only a single keyword or two. As long as your copy is focused on the offer you want to send, feel free to create a keyword and key phrase-rich ad. You won’t regret it.
2. Totally depending on Google AdWords’ Keyword Selector Tool for all your keywords. At best, the Keyword Selector Tool will provide you with a broad match of keywords relating to your niche. But this is not the be all and end all of keyword selection. Make sure you include key phrases in your ad, and be location-specific to where your business site is. Your URL is part of your ad, too, so include all the important keywords or key phrases for your niche. And please, use common words everybody can understand.
3. Using low-performing keywords. It can take some time to get the full drift of the exact words your target market uses to search on Google. While you’re at it, however, it won’t hurt to compile a list of all related keywords and key phrases for your niche, including all their synonyms to get your ad campaign off to a running start.
4. Placing your offer only on the body of your ad. The first thing your target audience will read is your headline. So emphasize your main offer on the headline. Make it unique. Make it scream out at your audience. Web denizens have a notoriously short attention span and are trigger-happy clickers. Don’t allow them to click away from your lame headline.
5. Sending visitors who click on your ad straight to your homepage. While you may be proud of your homepage, and rightly so, don’t send your visitors there. Your homepage contains general information about your site, and this may work to your disadvantage by boring your target audience to death. Instead, send them to a landing page where you reiterate on the content of your ad and compel them to stay, subscribe, and keep coming back for more.
Keeping in mind these five crucial mistakes to avoid when writing your Google AdWords ads will help you streamline the ad writing process, create compelling keyword-rich ads, and drive traffic to your site in huge numbers that will spell profits for you and your business.