Common Mistakes When Selecting Keywords

Website’s search engine optimization program largely depends on the keyword research. Keywords are the most important thing when a marketer optimizes the website for search engines. Keywords work like the foundation and if marketers don’t get it properly then the whole process will collapse.

Right keyword targeting will lead to success whereas wrong keyword targeting will drive useless traffic to the website. So SEO markets have to be very careful regarding choosing the right keyword. Any wrong step can hamper the whole SEO marketing. Here are some common mistakes that the markers do while optimizing the website:

Popular but less relevant: Marketers sometimes choose keywords which are popular but not relevant at all. This is a very common mistake.

Too Obscure: Choosing keywords which are too obscure is a major mistake. These keywords may provide thousands of results but very less amount of users may search for that.

Single Word: Keywords which contain only one word can generate a lot of results. Keywords should not be made of only one word.

Too General: Keywords which are too general should be avoided. If these are used then marketers will face huge competition for a properly ranking and a broad range of users.

Insider Jargon: Insider jargon is another one big problem. Users will search for “waste removal” rather “sanitation”. So, marketers should be careful about this.

Search Volume: Selecting phrases based on the regular search volume is a wrong step. Marketers should select phrases based on relevance.

Word Order: Keyword research should be done based on “phrase match” rather than “broad match”.

Phrase Length: Selecting short phrases is not good. Short phrases don’t pull buyers. Users will generally use phrases with 4-5 words.

Commercial Intent: SEO marketers should not select phrases which draw users that just want data. Different phrases attract buyers who are concerned in dealing.

Local Phrases: Marketers should not select broad or national phrases if the business is a local business. It is more easygoing and faster to get ranked for local phrases.

Targeting Stop Words: Marketers should avoid using stop words as keywords. Some examples: above, about, everything, inside, useful etc.

Not using variations: Different types and forms of keywords are better than using same keywords. Variations bring success.

Keyword research is a very important task to do. A common mistake is not doing proper keyword research. If marketers target a keyword which has less challenger and good number of searches, even then they might not make better profit out of it. So it is better to look for the productive keywords reckoning on the intention of the search inquiry. A SEO marketer should avoid the common mistakes pointed above and plan properly after doing necessary research, and this will bring success.