Conversion Tracking Basics

This article helps you have a good understanding of conversion tracking basics like search and reporting features so that you can better implement it.

There will be two important options that needs to be considered in setting up your conversion tracking.  These options include the language that you want to use in your Google Site States link, security level of your preferred HTML and the corresponding informational page.

Conversion tracking code, whether it’s https:// or http://, is determined by the level of security on your conversion page. For instance, shopping carts will prefer to have the more secure option, https://.  You may determine your needs when you examine your browser’s address bar as you access your conversion page.  When in doubt, you can use https:// as it will have no negative impacts on your website.  AdWords Conversion Tracking shows and tracks website statistics which are associated with your account on AdWords.

What Conversion Tracking Does To Your Website

What Google Site Stats link displays on your conversion page is affected by your choice of language.  It gives your users conversion tracking information in an appropriate language for most of your visitors.  You need to learn how to analyze your website’s conversion statistics.  You may also have to determine the ROI of your campaigns.

You can also use the conversion tracking data to improve the performance of your campaigns.  AdWords conversion happens when a user clicks on your ad and takes an important action on your website. Some of the conversions include digital camera purchase, or visitors submitting contact information in exchange for an insurance quote, or a prospective buyer who downloads a white paper about the software capabilities of your company.

The conversion rate on your account represents the number of conversions over the number of clicks on your ad.  Only Google and its Network partners count conversions.  Conversion rate needs to be adjusted to reflect the ad clicks on which conversion tracking is done.

Conversion tracking helps in the analysis of conversion statistics.  It can help determine ROI of campaigns to help improve campaign performance with the use of conversion data.

Know More About Conversion Tracking Basics: Two Types Of Conversions

There are two types of conversions: conversions (1-per-click) and conversions (many-per-click).  Conversions (1-per-click) can help counting a conversion for each AdWords ad click which results in a conversion within one month.  Therefore, if more than a single conversion happens after a single ad click, conversions after the first one would not count.  Conversion tracking can help measure conversions to have a close approximation of unique customer acquisitions such as leads.

There are other metrics which are related to Conversions (1-per-click).  One is Conversion Rate (1-per-click) which is Conversions (1-per-click) over the total number of clicks.  Another is Cost per Conversion (1-per-click) which is the total cost over conversions (1-per-click).

Conversions (many-per-click) count one conversion each time a single conversion is done within one month next to an ad click.  It counts multiple per click conversions.  Such metrics can be helpful in measuring conversions which are important each time they occur such as those in ecommerce transactions.

There are other metrics related to conversions (many-per-click).  One is Conversion Rate (many-per-click) which represents conversions (many-per-click) over the total number of clicks.  It is possible that this conversion rate could be more than 100% because you might be getting more than a single conversion for each click.  The other one is Cost/Conversions (many-per-click) which is the total cost over conversions (many-per-click).