Conversion Tracking VS Analytics
There’s a big difference between Conversion Tracking and Analytics. However, these two products have the same purpose: to help site owners analyze the performance of their websites in order for them to make better decisions for their business and arrive at better results when it comes to performance.
Web owners use either one of conversion tracking and analytics, or both. When both products are used, they will not be interfering with each other’s tracking.
In the world of online advertising, conversion happens when a visit or click on an ad results to a user behavior that is valuable to your business such as a completed checkout, a registration, page view, or an additional lead. These conversions can be measured by Google’s tools to help measure how your AdWords keywords and ads perform to achieve your goals.
Processes Done In Conversion Tracking VS Analytics
Conversion tracking is done by placing a cookie on one’s computer once he or she clicks on an AdWords ad. If the user reaches any of your conversion pages, that cookie gets connected to your website’s page. Once a match is made, Google records one successful conversion for your website. The cookie is supposed to expire in 30 days so that a user’s privacy can be protected. Google also uses different servers for search results and conversion tracking to help protect a user’s privacy too.
You can create Google Analytics account without paying anything. It is a free service that you can use so that you can experience powerful web analytics. Aside from basic conversion tracking for your ecommerce conversions or your goals, Google Analytics can also bring advanced goal definition, site-wide pageview analysis, conversion funnel analysis and other advanced reports on conversion.
Similar to Conversion Tracking, Analytics is also integrated fully into your AdWords account which allows you to be able to view your settings and reports by going to Reporting>Google Analytics in your AdWords dashboard.
Which Is Better? Conversion Tracking VS Analytics
Google Analytics is a friendlier, smarter and free enterprise-class web analytics solution that helps you arrive at useful insights that help you make better decisions in terms of improving your marketing strategy and increasing traffic to your website or landing page.
It is considered as a very flexible, powerful and easy-to-use tool that lets you look into and analyze data from your website’s traffic in a totally new way. You will be more ready to write ads which are better targeted in order to help in strengthening your marketing initiatives.
Conversion tracking becomes useful in monitoring the trends. Analytics facilitate tracking, offering a huge depth in detail when it comes to reporting functions. Experts suggest that it can be a goldmine of information that can be used to optimize paid search campaigns.
There are many web developers and website owners that use both systems. Apparently, AdWords conversion tracking helps provide more real time data on ad group, campaign, individual keywords, and ad copy. Both can bring benefits to achieve goals of business websites and landing pages, though it is also important that limitations of both be understood. AdWords data can be more useful for trends but not necessarily be treated as hard data.