Selling products and services online is a great way to increase sales. However, not all products are going to be purchased online. There are some items, say a mountain bike, where a consumer would want to test out the item first. Stores like this will always rely on foot traffic to make a sale.
So how does a business increase foot traffic in a digital age?
Gone are the days where a consumer would pull out the yellow pages, head to the “b” section and search local bike shops. Users jump on their mobile devices, do a quick search, and quickly compare what’s closest or cheapest. By having a strong presence online businesses can influence consumers to visit their store over the competition. This is done by utilizing Google’s organic and paid applications. There are some simple tips to increase local SEO, however if you’re looking to get listed first fast, paid is the way to go. With some simple AdWords setup you can have your business showing up for users looking for your products. Here’s how to get started.
First thing to do is setup Google My Business. This is a quick and relatively easy task which involves providing Google your business information, then verifying the information through them. You can provide your address, phone, hours, and more. Reviews to your business are connected through this account as well.
Once your information is submitted to Google they will want to verify the information with you. This is done a few different ways, but the most common being through mail. They will mail you a verification code to your business which you will submit online. That’s it, your business is now listed within Google.
Note: It’s important to not skip this step, it will be important when setting up extensions later.
Create Location Extension
To set up a location extension you’ll first need to set up an AdWords account. If you’re looking for help setting up an AdWords account please contact us. Once the account is setup, within your ads and under extensions we will create a Location Extension.
A Location Extension shows a business’s address within the ad. This address is clickable which then opens up Google Maps and provides directions to the store.
When prompted to setup the Location Extension within AdWords the user will need to connect their Google My Business with AdWords. It’s best to have both AdWords and Google My Business created under the same email address, to alleviate switching between accounts. If you only have the one Google My Business account it’ll be simple to select the account your connecting to AdWords.
Add Phone Number Extension
Within your ad extension businesses can add their phone number as well. Similar to the Location Extension the phone number will show in the ads and gives users the option to click and call the business. This is excellent for mobile users since the phone number auto generates and the user can just click to get in contact. Now you can still call through computer, but most people don’t make calls through a desktop computer.
Having a phone number extension won’t necessarily drive in foot traffic by just a call. However, if a consumer calls and talks with an associate they can provide additional information. This can include hours, product information, etc. Now a user has more information on if they want to visit the store in person.
Competing online can be difficult for many businesses, however Google gives users the tools to succeed. Developing a successful marketing campaign takes research, time, and of course money. Having the right team can set the business up for success. Find out how Adficient can help your business.