Good Landing Page Examples, and Why
If you take some time learning more about good landing page examples, and why they perform well, you can help yourself achieve so much through your own landing page. All landing pages are created for a common reason: to reach a business goal. These goals can be varied though, depending on what the marketing strategy of that company wants to achieve. How these goals are achieved will depend on how effective your website is in engaging your audience.
Driving traffic to your landing page is fairly easy. Even bad landing page examples can get visitors easily. What sets the good landing page examples from the bad ones is the ability of the former to convert visits to actions more effectively than the latter. High performing landing pages correlate to high conversion rates. High conversion rates correlate to successful online marketing. Successful online marketing is by how successful online businesses are born.
The Ugly, The Bad, and The Good Landing Page Examples: Here’s Why
If you understand good landing page examples, and why these work, you will not find it difficult to create successful landing pages yourself. Getting visitors take action on your landing page sounds simple yet challenging to most, especially for the beginners. It can be challenging, but it won’t be too hard to master with constant practice.
For you to understand this concept better, we go back to the basic principles of communication. Have you ever met anyone in your life, who wanted to sell something to you but just couldn’t because you got confused by what he was presenting? It can be of the same principle when it comes to your website. You can’t turn off your prospects by giving too many information at the first look on your landing page. Human brain can process only that much information in a few seconds, and by understanding how human beings process information within a very short period of time, like in a matter of a few seconds, you will be able to determine what works and what does not.
Good landing pages examples are always short and sweet for every average user. That means, information contained in these pages are limited, but concise. These pages are known to exhibit best practices in web design, able to send the website’s message across within a limited amount of time, as short as four seconds or less. The four-second rule applies for every effective landing page: a page needs to load completely in less than four seconds, capture a visitor’s attention in less than four seconds, and makes a visitor decide to stay for more than four seconds to finally take action through the landing page.
What’s In Good Landing Page Examples, and Why
Do not offer the world on your landing page. Good landing page examples concentrate on directly making a visitor take action: either to buy, to subscribe, or to fill out the contact form. Bad landing page, on the other hand, do otherwise. The bad examples usually place too many distractions on the landing page, which gets visitors confused. Effective landing pages limit the visitor’s options, giving strong focus on the call to action button.
Your targeted audience would have one thing in mind once they get to land on your page. It is important that you maintain such focus through your landing page, avoiding placing any distraction that could get your visitors derailed. In fact, if completing a checkout is what your landing page is all about, you will realize successful conversions by having nothing else but the order form to be before the user’s eyes. Focus on user experience, and only then will you fully comprehend the performance of good landing page examples, and why these pages are always better than the competition.