Welcome to the Google Adwords Help Center where you can learn about:
The Four key factors to a successful Google account are:
Each one of these are as equailly as important as the other. Your time should be spent making sure all there are the best they can be.
There is a lot of information on Adwords on the internet and some of it is accurate and some is not. The hard part is to find out what really works. This can be very expensive and fustrating if you are getting bad information. The main rason for this help center is to have a centralized location where you can find information about what actually works b/c it’s the same strategies and concepts that AdFicient uses to manage pay per click accounts.