Google Analytics Basics With Examples

Websites are mainly built to inform people about different products or services. The number of visitors is directly related to the issue that how much sales the site is generating. Google Analytics will give information about the visitors to the web marketers and help them to know more about the sources of the visitors who visits the website.

This is very important for the web marketer to know that which ages are more popular and which pages draw more visitors. Marketers may also have some other objectives like filling up a web form or it can be directly sale. And, Google Analytics tool is very important to get this information. Here we will see the basics of Google Analytics.

Usage Overview: In this part of the tool marketers can get information about:

• Visits: Visit is mainly the number of hits to the website. If a visitor comes again then it will show two visits. Marketers always want to increase this number because more visits mean more traffic and it assures more sales that can be generated from the website.
• Page Views: This is the number of total pages that were checked by the visitors. Like the visits, marketers want this number to be increased as well.
• Pages/Visit: This is the outcome of the division of total age views and total visits. An increased number indicates that visitors are clicking more ages in a single visit. Marketers want to increase this number.
• Bounce Rate: When a visitor arrive the website and then without clicking any other link they leave the site, then the bounce rate increases. A decreasing bounce rate is what a web marketer wants.
• Average Time: This shows the average time that a visitor spends in the website. It may not be very much useful if bounce rate is high or Page/Visit is low, but still this information is helpful for the marketer to determine their future promotional activities and website content editing if needed.
• New Visit Percentage: If the saved cookie shows a visitor is new to the website then this tool will consider them as new visitor and then show a report which will give the percentage of new visitors to the website. Increase of this number if good.

Sources of Traffic: This art of the tools shows the sources of the visitors. Marketers can use this information to set up their future promotional activities.

Site Referring: Site referring is mainly the list of domains that send visitors to the website. There are some other places which refer the website and this tool will inform that which place referred most visitors.

Keywords: If a visitor finds out the website through any web search engine then he/she has to put some keywords. And this list will show those keywords that were written by the visitors to find out the website. Marketers can use this information to choose the future keywords in future to optimize the website.

Top Pages: Google Analytics will show two lists in the top pages menu. One is by URL and the other is by page title. There are some ages which shares same titles but the URL list is the exact list of the pages. Marketers can get an idea about the most popular content of the website from this list.

Google Analytics is a very effective tool for online marketers and they need to play more with this tool to become more familiar with it. A better knowledge about this tool will be very helpful for a better online marketing.