How Meta Tags Can Make Your Pages More Effective
Meta tags in html would not be required when you are creating your pages. There are many pages which do not use the tag at all, but search engines allow listing your site accurately in their indexes.
If you just create your home page then register the URL with one or more search engines, their robots or spider programmes will eventually crawl on your site to get it indexed. Every search engine will have a different approach on this.
For example, Altavista grabs everything for your document to index it, but will only display the first 250 characters in the description. Let’s say your site would have “Credits to the webmasters…” right at the very beginning, Altavista would show such description but fail to give the audience what’s really covered in your site.
How Search Engines Approach Meta Tags
That being just an example, remember that not all available search engines will have a similar approach. To understand the significance of meta tags better, it will help greatly if you take time to learn how the most common search engines work like Lycos, Excite, Yahoo, and Infoseek. Though generally, you need to be very descriptive in writing your website’s opening paragraph for you to accurately reflect what is covered by your site.
Using the meta tag helps you maintain a certain control over how your site can be indexed. Different search engines approach the tag in various ways, like how Altavista uses it while Excite does not. The bottomline is that, it is not the total cure for all, but you will not miss out on anything if you put in the tad, which might work well in certain situations.
How Do Meta Tags Look Like
You might wonder how meta tags look like. You can insert the meta tag element at the top portion of your document, just right after the element. It should follow the usual form for tagging such as:
You do not need to have at your tag’s ending, like how you do it with HTML coding. Make sure though that every tag would not include any breaks on line, as some of the search engines are particular on this.
There are significant elements that you can include in meta tags. You can use four major meta tags, as shown here:
This is what you need for indexing purposes, though you can still use others, like this one:
Relative to the search engine, this shall be displayed with your page title in an index. For this particular meta tag, “content” can be a sentence, word or a paragraph that describes your page. This can be kept concise, short and straight to the point. You can’t be too mean with your description to make it inappropriately reflect your contents. Another meta tag is:
You can choose the keywords which you think are appropriate for your campaigns which need to be separated by commas. You need to include Americanisms, synonyms, and so on. If you have a page devoted for cars, you might consider including keywords like vehicles, cars, car, automobiles, and more.
Another meta tag that you can use is:
For this meta tag, your content needs to contain either local, global or internal use (IU). This is supposed to list resources available which is intended to allow finding things easily. You can stick to global content to make it more generally applicable.
Aside from those already mentioned, there are still other optional meta tags which you can use in your tags to help in meeting your goals.