How to Avoid Getting Slapped by Google

Google is now the number one search engine of the world. There are many small and medium businessmen depend on Google for their promotional purposes through Google’s AdWords. Google is very much conscious about the quality of their services and that is why they ban so many AdWords accounts every year which fail to put good advertisements and which fail to follow terms and conditions provided by Google.

People who advertise through Google should know the basics of AdWords so that they can avoid Google Slaps. Google always tries to provide better user experience. If any user does not get expected information in the landing pages then they will have a bad impression about Google and Google does not want that. That is why they slap accounts which contain poor contents.

Keyword is another one big reason that is why Google slaps. If any website owners use irrelevant keywords just to increase traffics but the website does not contain relevant information then that website may be penalized by Google. It is better not to use any irrelevant keywords.

Some websites have copied information from other websites. If Google finds duplicated data then it may ban or slap that website. Google always appreciates original data and it mat even slap websites which have the original data but those were copied by others. So site owners have to be very careful about websites which copied their information. A rapid complain to Google about this may keep them in the safe zone. There are so many tools available in the market like Copyscape which helps them to prevent this problem.

A Google slap can be very serious especially to the small advertisers. It will increase the money of every click and sometimes it may reaches so high that it will be almost impossible for them to run advertisement through AdWords.

Relevant information in the landing age is very important. If the landing page contains data which are not associated to the keywords then Google may penalized it. Additional advertising is not bad. Additional advertisements may make the visitors confused and user satisfaction will go down, as a result Google’s quality score for the web page will decrease.

Finally we can say that Google always wants users to get a better experience and to ensure it they will not mind to eliminate accounts which post unsatisfying advertisements. Advertisers have to be very careful while publishing advertisements through AdWords otherwise Google may ban them from the index.