How to Avoid Getting Slapped By Google
Knowing how to avoid getting slapped by Google helps you save yourself from all the headaches and heartaches of being punished by Google. Google punishes pages which users visit and click ads on, but find that these pages have poor quality, loads slowly, and have content that is unrelated to the ads.
Once your landing page is slapped, you suffer many consequences from the punishment. Google increases the price of your PPC resulting to the small vendors not able to afford amounts (like $10-$15 per click). Your page ranking is reduced, which results to the need for you to pay more to have your ads featured in Adwords. If you do not know the reasons why some sites are slapped by Google, your landing page could easily be like the other small companies that quickly went out of business due to low PR rankings, thus were easily crushed naturally by competition.
Once a website gets the Google Slap, the fastest cure is to change the domain, as it is a daunting challenge to dispute with Google’s assessment. It will go a very long way if you gather as much information as you can on how to avoid getting slapped by Google.
Avoid Getting Slapped By Google By Learning What It Takes to Get Slapped
Most especially in the year 2008, many websites that have been punished, though insisted that they had original and relevant content, never recovered from the Google slap. You can save yourself from painful losses by knowing how to avoid getting slapped by Google and having all the important information on what Google identifies as a violation.
It can help a lot if you have multiple pages on your site, as having a single landing page would not be helpful to your visitors as per Google’s assessment. You can have a website with multiple pages, with at least 10 pages, indicating that your landing page is a part of whole. You can include “About Us” and “Contact Us” as part of your page count, with the rest being useful pages that your users will find helpful.
How to Avoid Getting Slapped by Google Through Prioritizing User Experience
Although it is important that your landing page needs to be linked to the other pages of your website, you would not want your visitors to be distracted with things like a menu bar that they could easily click on and fail to make conversion on your main action page. A good thing to do is to place these links to the other pages at the bottom portion of your landing page, such that your target audience can instead focus on what your landing page is offering.
You also need to avoid additional advertising on your landing page. Having additional ads on your main sales page might not only confuse your visitors, but would also place your page at the risk of being assessed as having irrelevant content. User experience is most important for Google, and you might be making things inconvenient for your users if you bounce them to an affiliate link from your landing page. To do this right, it is better to convert the links for your affiliates into redirects, say, to a page on your site.
In addition, optimizing your landing page with keywords could backfire if you don’t use it right. In essence, Google wants your site to work in a way such that when a user clicks on a Google ad, it goes to a landing page that is relevant, thus making a user’s experience pleasant. This also adds credibility to your brand. Most importantly, you should invest on quality content for your landing page. You can avoid getting slapped by Google by creating web content which are useful and helpful to the users, which can also reduce your PPC expenses in the long run.